Ministry Of Industry And Information Technology: Hongdou Became A National Service-Oriented Manufacturing Demonstration Enterprise

Recently, according to the Notice of the General Office of the Ministry of Industry and Information Technology on Publishing the Fourth Batch of Service based Manufacturing Demonstration List (GXTZFH [2022] No. 338), Red Bean Industry Co., Ltd. ("Red Bean" for short) under Red Bean Group was successfully selected into the national service based manufacturing demonstration list, and it is the only enterprise selected in Wuxi, Jiangsu Province.

It is reported that service-oriented manufacturing is a new industrial form of integrated development of manufacturing and service, and an important direction of transformation and upgrading of manufacturing industry. The selected enterprises are manufacturing enterprises with distinctive service-oriented manufacturing characteristics. In this industry or related fields, their production technology and process, service capacity and level have certain advantages.

Red Bean (600400. SH) is a listed company focusing on the production and sales of classic comfortable men's wear, and has been committed to becoming a leading enterprise in the men's wear industry. In recent years, Red Bean has improved its brand competitiveness with high-end technology, explored new retail business in depth with online digital technology, integrated digital intelligence into all aspects of enterprise production and operation, reshaped the traditional industrial form, and transformed into the business model of "intelligent creation and operation".

How can the traditional clothing industry break through the time and space constraints? Red bean shares have inserted "digital" wings for enterprise development and carried out "a genetic transformation". The company uses big data technology to promote enterprises to extend to both ends of the value chain, so that systems and businesses can "run" on the cloud. The first is to form an integrated platform for digital production management, which can realize the intercommunication between the system and equipment, and the collaboration of upstream and downstream information in the industrial chain, so as to achieve the goal of cost reduction and efficiency increase. At the same time, the company and China Unicom have successfully built a 5G intelligent full connection demonstration factory, introduced intelligent hanging system, AGV distribution, intelligent decision-making and other information technologies, realized the global connection between production factors with digital applications, improved production efficiency by more than 32%, and reduced the inventory of work in progress by 30%.

From production and manufacturing to retail services, Red Bean relies on a strong smart new retail ecosystem, emphasizing the convenience experience for consumers. The national new consumption demonstration experience center located in Zhongshan Road, the core business district of Wuxi, is a microcosm of the online and offline integrated development of Red Bean. It is understood that the experience center, combined with high-tech digital equipment, shows the consumption scene in the digital economy era, and improves the consumption experience with full contact upgrading. It also relies on top software and hardware suppliers in the industry, such as EZR, SAP, omni channel middle office, BI system, CRM membership system, etc., and takes the experience center as the carrier to extend services.

Taking customer experience as the core, realizing value creation by improving digital efficiency, and bringing subversive experience to consumers through the concept of comfort are the breakthroughs that Red Bean Stock, which is familiar with customers' consumption psychology, must make.

In particular, on March 17, 2022, Red Bean Co., Ltd., Red Bean Men's Wear Co., Ltd. launched a brand new Red Bean 0-sense comfortable shirt, which will find a connection between comfort and high quality with the help of digital technology, creating a new track for Chinese men's wear comfort. Red bean 0-sense comfortable shirt, once launched on the market, became the sales champion of the high-end shirt category on the two platforms of Tmall and JD, and sold 300000 pieces in six months, leading the trend of the comfortable era! It is reported that after being certified by many authorities, it won five awards at one fell swoop - the French Double Sided God International Design Award, the American MUSE Award, the Italian A Award, the Bazaar Men's Shirt of the Year Award and the IAI Design Gold Award.

This time, Red Bean became the fourth batch of service-oriented manufacturing demonstration enterprises of the Ministry of Industry and Information Technology, which was further affirmed by national ministries and commissions. And with the increasing recognition of domestic products, a group of national brand clothing enterprises with strong development background, such as Red Bean, are taking a firm step of high-quality development, and driving China's clothing industry to generate world influence through the upgrading of service-oriented manufacturing.