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Revenue Of 13.5 Billion Hit A Record High Again, Bosden Leaped Over The Impact Of The Epidemic And Won The "Five Consecutive Increase" Of Profit

2021/7/23 14:00:00 0

13.5 Billion Revenue Re Creation History New Record Bosden Leapfrogging Epidemic Situation

On the afternoon of July 21, bosden released the financial year 2020 / 2021 performance report as of March 31, 2021. In terms of performance, In the fiscal year 2020 / 2021, bosden achieved a revenue of 13.517 billion yuan, with a year-on-year increase of 10.88%; The net profit was 1.71 billion yuan, with a year-on-year increase of 42.09%; Gross profit was 7.924 billion yuan, up 18.12% year on year.

In the financial report, Gao Dekang, chairman of bosden board of directors The transformation of enterprises since 2018 is called "Second Entrepreneurship", and said that after three years of hard work, the quality and efficiency of enterprise operation have both risen, and the brand potential can be fully ignited, winning the most powerful transformation and upgrading "key war" in the history of enterprise development.

This reporter combs bosden's achievements in recent years, This is the double-digit growth of revenue and net profit for five consecutive years since the 2016 / 2017 fiscal year.

Especially in the face of the new crown pneumonia epidemic and the challenges of the external environment, bosden not only achieved 13.52 billion yuan of revenue in 2020 / 2021, but also achieved a record high by improving the operation quality and paying attention to cash flow management, Cash flow from operating activities reached 3.13 billion yuan, up 155.8% year on year.

At present, The compound annual growth rate of bosden's annual income reached 18.5%. The gross profit rate of enterprises has increased from 45.1% in 2015 / 2016 to 58.6% now, and the gross profit rate of brand down jacket has also increased from 50% in 2015 / 2016 to 63.7%.

Brand power is the best immunity

Across the impact of the epidemic, ushered in the performance of the adverse trend to rise, bosden said Brand power is the best immunity 。

It is reported that in the past three years, enterprises have dug deeply into the brand gene of "big brand, good quality, and the pronoun of down jacket", concentrated their strength to strengthen strategic resources, and comprehensively upgraded their brands, products, channels, retail and supply chain.

Among them, bosden, the core down jacket brand, focuses on the positioning of "global hot selling down jacket expert", focuses on product innovation and makes efforts to retail reform, so as to win the recognition of mainstream consumers of the times. At the same time, xuezhongfei and Bingjie down clothing brands have achieved sound development, OEM processing management business and fashion women's clothing business also withstood the impact of the epidemic, so as to achieve the strategic goal of sustained, stable and high growth of enterprises.

The data also confirmed this point, core down clothing brand bosden's performance alone supports more than 80% of the enterprise's revenue. In fiscal year 2020 / 2021, Bosden's down jacket business revenue was 10.89 billion yuan, up 14.5% year-on-year, accounting for 80.5% of the total enterprise income; The income from OEM processing management business was 1.536 billion yuan, down 4.7% year on year, accounting for 11.4% of the total income of the enterprise; The income of women's clothing business was 947 million yuan, a year-on-year decrease of 3.7%, accounting for 7% of the total income of the enterprise; The income of diversified clothing business was 145 million yuan, up 72.7% year on year, accounting for 1.1% of the total income of the enterprise.

Optimize turnover supply 7 days fast response

During the epidemic period of consumption slowdown, how to reduce inventory, optimize supply and accelerate turnover has become a test faced by many garment enterprises.

From the financial report, bosden adopts the flexible mode of direct sales and distribution of different orders and examples, optimizes the order control of Direct stores and distribution stores, and In the fiscal year 2020 / 2021, the proportion of first order between direct sales and dealers will be reduced to no more than 30%, and the remaining orders will be replenished according to the actual feedback from the market In order to reduce the inventory pressure of enterprises and optimize the channel inventory management.

For this reason, bosden will serve the national direct sales, distribution stores and e-commerce distribution management mode through the integrated inventory platform and intelligent distribution center, and realize the unified inventory management of nine national direct sales warehouses and 12 small warehouses of dealers in the fiscal year 2020 / 2021. It can implement different warehouse configuration and product storage according to the market sales situation, With the help of dynamic and static inventory and other means, the availability rate of replenishment and the ratio of warehouse to sales are continuously optimized.

The reporter noted that through the refined management of orders, production cycle management, pre preparation management and accurate scheduling and other measures, now In terms of flexible fast response, bosden can increase the frequency of replenishment to more than 8 times in peak season, and the fast reverse cycle is stable at 7-18 days.

In terms of logistics and distribution, bosden can automatically match the transportation and distribution resources for each order according to the quantity, weight and volume of each order, and monitor the whole process of collection, distribution, in transit and signing in, so as to achieve the delivery timeliness standard rate of about 98% and the accuracy rate of nearly 100%.

"No matter how big the peak of the order flow, the orders can be delivered out of the warehouse on the same day and delivered to the retail terminals or consumers on time according to the agreed time limit." Bosden said in the financial report.