New Layout Of Pinduoduo Books: The Life Value Of Knowledge Inclusion

The world will always show the side of the world, only creation and scholarly, is the brightest guide in the journey. From agricultural products to daily necessities to spiritual books, pinduoduo's e-commerce inclusive is covering more fields.

On May 17, pinduoduo released the "reading list of more reading month", and "peace of mind is the place to return", "six chapters of Floating Life", "Little Prince" and "you should fly like a bird to your mountain" become the most popular books. This large-scale knowledge inclusive activity, which lasted for one and a half months, combined with more than 40 publishing houses, subsidized more than 1 million books, and attracted more than 10 million consumers.

At the same time, six publishing houses, including people's Literature Publishing House, CITIC publishing group, writers' Publishing House, Social Science Literature Publishing House, Zhejiang People's Publishing House and houlang book publishing company, have also set up official subsidy zones.

"We are fully aware of the strong demand of new groups for knowledge consumption, such as the six chapters of a floating life and the little prince, which have sold more than 10000 copies in a short period of time, and even have been urgently printed by the publishing house for many times."“ The person in charge of "more reading month" said that this reading month activity is only a successful start. The platform will take the knowledge inclusive action as a long-term strategy, continuously add more high-quality books through 10 billion subsidies, support writers through the "public voice creator plan", and accelerate the introduction of large authoritative Publishing houses to meet the needs of consumers with more diversified books.

On April 5, the "fairy tale King flagship store" authorized by Zheng Yuanjie, the national anti piracy image ambassador, officially settled in pinduoduo during the "more reading month". Zheng Yuanjie was also one of the first batch of authors to settle in the program.

Promoting nationwide reading

On May 19, pinduoduo announced that Yu Xiuhua, Zhou Guoping, Luo Xin, Chen Luyu, Huang Yuning, Chen shanfan, Li Fang, Ge Shuyi, Zou and other well-known writers have become the second batch of invited residents of the program after more than ten writers such as Zheng Yuanjie, Yi Zhongtian and he fan.

The plan aims to help outstanding writers and high-quality works find the largest number of users through the new e-commerce platform, and help high-quality creators gain more profits through the sales growth of legitimate books with diversified operation mode, and realize the good interaction between writers, readers and publishing institutions.

"Moonlight on the left hand" is one of the representative works of Yu Xiuhua, and has also entered the top five best-selling literature categories in the station during the "more reading month". "There are so many sorrows in the world, but I don't take all of them. That's good," she said in a message for the "voice creator project."

For the publishing industry, it also brings about different increments. As the largest publishing and media group in Shanghai, pinduoduo flagship store of Shanghai Century Publishing Group has brought literary, social sciences, children's books and other categories of boutiques, such as kite runner, waiting hall, and Naples Quartet. The online sales quickly exceeded 1000, ranking the top three in terms of sales. The sales amount of the official flagship store increased by more than 1000% compared with that before the event.

"We have a balanced selection of books for the event, and the increment is also very obvious." The relevant person in charge of Shanghai Century Publishing Group commented that pinduoduo's subsidy activity has accelerated the promotion of good books with high quality and preferential prices, and created a good atmosphere for reading month. Next, relying on the rich book resources of more than 20 publishing institutions under the group, pinduoduo will cooperate with pinduoduo to promote high-quality books to a wider range of consumer groups.

With regard to the strong knowledge demand of readers on pinduoduo platform, the relevant person in charge of Shanghai Century Publishing Group said that they would conduct more comprehensive market research and "launch more targeted books suitable for readers' reading habits, so as to jointly contribute to the promotion of nationwide reading".

The "public voice creator plan" of pinduoduo announced that famous writers such as Yu Xiuhua, Zhou Guoping, Luo Xin, Chen Luyu, Huang Yuning, Chen Lifan, Li Fang, Ge Shuyi and Zou became the second batch of invited residents of the program.

The power of knowledge inclusion

For the future, the "public voice creator plan" and the first round of "more reading month" which ended on May 15 also have their own imagination“ The reason why we want to do "more reading month", launch the "public voice creators program" and promote knowledge inclusion is based on our real feelings in practical work According to pinduoduo, in 2020, pinduoduo's staff in three districts and three prefectures helped fight against poverty, and found the local youth reading group's strong desire for knowledge acquisition.

"2020 more reading report" shows that more than 400 million readers through pinduoduo "spell" knowledge last year, the book order volume and transaction volume from rural areas increased by more than 180% year-on-year. Among them, the book order volume and Book transaction volume growth rate of rural primary and secondary schools also exceeded 152%.

In this context, in the coming year, the "Zhongsheng creator plan" will invite at least 100 creators to settle in pinduoduo, invest traffic resources for them, and assist more excellent writers and high-quality books to the public in the aspects of 10 billion traffic package, star IP store building and professional operation group support.

"We are in awe. We hope to make some public welfare attempts to help creators, high-quality works and knowledge inclusive connect, and enter into an inch of joy."“ "More reading month," said the person in charge.

Prior to that, on April 5, the "fairy tale King flagship store" authorized by Zheng Yuanjie officially settled in pinduoduo during the "more reading month". In addition to Zheng Yuanjie, more than ten well-known writers, including Yi Zhongtian, Xuemo, Yang Hongying, Liu Zichao, Chi cosmos, Zhang HaoChen, Zhang Mingyang, Xue Yi, Zhou Shuyang and he fan, have become the first batch of invited authors of the "public voice creator program".

Xue Mo, a western writer, said at the launching ceremony of the "public voice creator project" that his new book "love doesn't fall" was published this year. It was launched in the flagship store of pinduoduo platform Knowledge Publishing House. 15000 copies were sold in two hours, and then 30000 copies were replenished.

Reading has gradually become a part of everyday life. He fan, a famous economist, is dedicated to "hedging the uncertainty of the whole world with one person's long-term doctrine". The variable series, which he decided to devote himself to, is a book sample recording this era, and has entered the top three stations of "China's economic books bestsellers" in "more reading month".

According to the analysis of insiders, for pinduoduo, whether it is "Duoduo Reading Month" or "crowdsong creator plan", it is an "expansion" of the new economic platform from simply meeting the material needs of buyers to spiritual needs. It also reflects that pinduoduo is based on its platform positioning, helping knowledge to benefit, and continuously exporting value to consumers The determination of "symbiosis and upward" with social forces.