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Fritz New York Returns To The Scene, Scale Reduction, Enthusiasm

2021/5/15 11:46:00 0

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A year later, from May 5 to 9, the friedze New York Art Fair returned to the city with caution.

Since late March last year, travel restrictions caused by the continued spread of new coronavirus pneumonia have forced New York to cancel almost all of its field art fairs. A year later, from May 5 to 9, the friedze New York Art Fair returned to the city with caution. As the first major American Art Fair to return since the outbreak of the epidemic, this year's Art Fair has attracted everyone's attention. As a test of the return of large-scale art activities to offline sales, this year's Fritz New York Art Fair has made an important example and reference for the return and sales of a series of art activities.

Materials and pictures.

Cautious attitude in the first return

Since it was founded in 2012, the iconic white tent on Randall island has been the site of Fritz's New York Convention. However, due to the remote location and inconvenient transportation, the meeting site has been criticized for a long time. In late October, organizers announced that the 2021 Fritz New York Art Fair would be moved to the shed, a nonprofit cultural center in Manhattan's Hudson square. Victoria Siddall, global director of the fritz art fair, describes this as an "era of creativity, flexibility and collaboration.". He told the art newspaper that moving to the shed offered an exciting opportunity to hold a small exposition, while the fritz Art Fair was firmly committed to keeping New York local and looking forward to celebrating the reunion of the city's galleries and artist community. But he said it remains to be seen whether the site will be permanently removed from Randall island.

As the first beachhead in the art world after the relatively mild epidemic, Fritz's organizers have proved that people are willing to see art in person as long as there are adequate health and safety measures. And they did - the average ticket price is about $80 to $90 per ticket, but the $265 early bird ticket sold out a few days before the event; Collectors, curators and art enthusiasts lined up outside the venue at the scheduled time, each with the latest crown test results or vaccination certificates waiting for inspection. Even the former mayor of New York City, Michael Bloomberg, who spent $75 million to help build the shed, has to show his credentials before he can enter. In addition to strict epidemic prevention inspection and restricted admission time, visitors must also be forced to wear masks. In a given period of time, about 730 visitors can be included at the same time. In addition to Fritz's staff, galleries and dealers, the total number of visitors in the room should be controlled at about 850.

Since the launch of the exhibitor lineup in mid January this year, about 22 galleries have opted out. The vast majority of them are international art dealers who are not able to attend the art fair due to the new wave of epidemic, the lack of vaccination and the continuous restrictions on international travel. Then they were replaced by 17 galleries, mainly from New York“ It will be a more localized exhibition. " Tanya bonakdar, Fritz's regular visitor, has galleries in both Chelsea and Los Angeles and has attended almost every Fritz Art Fair. She told the New York Times: "I think the decision to move is very brave and the right move, and it will have better opportunities in the city. Collectors are happy to be back in the arts, and people are eager to travel at least in the country. "

Overall, the size of Fritz New York has shrunk by more than two thirds, from more than 190 galleries in 2019 to about 60 this year. But just as most of today's physical activities are supported by digital platforms, a total of 160 galleries, both present and unavailable, also display their works in the frieze viewing room. At Fritz New York this year, the regular special column "frame" for new artists who have established galleries under 10 years old will return to be presented with other art cooperation programs, special projects and lecture sessions. Sam Gordon, co-founder of Gordon Robichaux Gallery, told CNN: "it's amazing that you can keep pace with more mature galleries without being overwhelmed." This year, the Gordon Robichaux Gallery brings a new work by Yorkshire artist Otis Houston Jr. "Many of us didn't expect Fritz New York to continue as scheduled, and collectors were excited and almost eager to return to the physical trade show," he added

Hot sales and humanized arrangement

Although there are fewer galleries providing works to collectors who can visit nearby areas, various limited conditions failed to prevent the success of the art fair. Most of the galleries reflected the strong sales, especially on the first day of the opening, and the popularity was also very hot due to the expectation of a good overall market prospect. Almost all the works on the Goodman stand of South Africa gallery had been sold before noon, including the organic collage "drawing from waiting for the Sibyl (Comrade tree, I report to you)" (2020) by artist William Kentridge, which was bought by private collectors in the United States with a transaction price of $700000. Peggy Leboeuf, principal partner and executive director of perrotin, a Paris Gallery, told artsy: "the inherent pace of the fair has changed, but the biggest change I want to say is that there is a distinct excitement in the air, which is definitely more obvious than in previous years." Perrotin mainly sells large glass sculptures by French artist Jean Michel othoniel, with a transaction price of $235000; Barry McGee and Daniel arsham are selling for $140000 and $100000, respectively.

Many art dealers said that the scene of the exhibition was filled with a sense of relief and release, and the exhibitors had a leisurely conversation with potential buyers. After more than a year of virtual online trading, the new measures of crowd diversion in different time periods are very friendly to exhibitors, making it easier for them to communicate with collectors face to face. "It's a more civilized way to buy, it's still vibrant, but it's not as crazy as it used to be," says Jacob Robichaux, a dealer at Gordon Robichaux, a New York gallery Gallery owner Tina Kim also said: "the arrangement of this year's Art Fair has eased the pressure on our work in the first few days, and we expect to see our customers one after another during the whole exhibition period, instead of crowding on the first day. Every customer is happy to be here again and to be able to get in touch with the artwork, which is also reflected in our sales performance. " Her gallery of the same name is also selling well. Two large oil paintings by Korean monochrome artists ha Chongxian and park Qifu were both sold for $200000 to $300000, and three works by female artist Kang Ruijing were sold at $25000 to $50000 respectively.

Recently, cryptocurrency and NFT works in the art world have been largely bypassed by Fritz New York Art Fair, but installation works from Barro Gallery in Buenos Aires have more or less responded to this hot topic. Argentinian installation artist agustina Woodgate brings "don't trust. Verify.". The title of the work is derived from the slogan of cryptocurrency, which believes that anyone can be a threat to the intangible collection. Woodgate brought a modified automated teller machine (ATM) and renamed it "automatic dealer machine" (ADM). After inserting a bank debit card, the machine automatically deducts $100 from the card and produces a dollar bill that burnishes the portrait and landscape of the original bill. After a period of "artistic value-added" processing, a plain bill instantly becomes an art. According to the gallery, this project is trying to explore the possibility of "destroying real money as a medium of circulation".

The persistence of "satellite" art activities

At the same time, the re opening of the physical Art Fair also calls for more "satellite" art activities. Although New York has gradually relaxed the restrictions on travel and activities related to the new crown pneumonia epidemic, compared with the previous "Fritz week", the related art events driven by the Art Expo have shrunk a lot, and the number of small art activities and art fairs held in the city has also been greatly reduced. But the cube art fair, launched by Belgian art dealer Gregoire Vogelsang, managed to adjust its activities accordingly to fit in with Fritz week's schedule to provide a fusion of real and virtual art experiences in the streets of Manhattan.

During the whole week, more than 100 works created by 40 well-known artists and emerging artists were displayed on more than 100 self-service kiosks, newsstands, bus stops and billboards in the city, which is known as the "world's largest public art fair". The main stage of the event is a 12000 square foot billboard in the center of times square. The billboard circulates the works of artists, including Toronto artist Laura Jane petelko, who explores themes of isolation and nature in an increasingly digital world.

The event, previously held in Brussels and Miami, aims to give people a break from the bland online viewing schedule. "We've come up with ideas on how to use and present art to all people in the hope that it will not only arouse people's sense of security, but also stimulate their creativity," Vogelsang told the art newspaper Other artists in the exhibition include New York artist Sam Tufnell, Danish fashion photographer Kenneth willardt and Mexican photographer Patricia de solages. Each work on display has its own QR code. The audience can easily purchase the artist's entity or NFT works by scanning the QR code to jump to the web page.

 

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