Pay Attention To 2021 China Brand Development International Forum

The annual May 10 "China brand day" is coming. As the only designated textile and clothing industry forum of China brand development international forum 2021, the textile and clothing industry brand building sub forum, will be held in the friendship Hall of Shanghai Exhibition Center on the afternoon of May 11.

According to reports, the 2021 China brand development international forum and Industry Sub forum are jointly sponsored by the national development and Reform Commission, the Propaganda Department of the CPC Central Committee, the Ministry of industry and information technology, the Ministry of agriculture and rural areas, the Ministry of Commerce, the State Administration of market supervision and Administration, the State Intellectual Property Office and the Shanghai Municipal People's government, with special support from the state owned assets supervision and Administration Commission of the State Council. The "sub Forum on brand building of textile and garment industry" is hosted by China Textile Industry Federation, CO organized by brand Work Office of China Textile Industry Federation, and Qingdao Oriental Fashion Center is a special cooperation unit. It will be held in the friendship Hall of Shanghai Exhibition Center in the afternoon of May 11.

"Sub forum" will take "new era, new value and new ecology" as the theme, and set up "authoritative release" and "theme sharing". At that time, it will show the whole society the new achievements and new features of China's textile and clothing brand construction in the new era through the combination of online and offline mode, so as to enhance the public's awareness of independent brands and cultural confidence. At that time, representatives from relevant ministries and commissions, industry associations, brand enterprises, news media and other sectors will gather together to talk about the new development of China's textile and clothing brands.

Foresight and forward prediction

Heavy release of industry brand building achievements

In the "authoritative release" link, the three authoritative contents of 2020 China's textile and garment brand development report, 2021 white paper on fashion life trend of Chinese contemporary youth and "2021 results of China's textile and garment brand competitiveness" will be released in the same period.

Report on the development of China's textile and garment brands in 2020

The report on the development of China's textile and garment brands in 2020 is the ninth release since 2012. It has become a wind vane and an important work guide for the development of the industry brand by combing the new features, feeling the new situation and looking forward to the new trend《 The report starts from three parts: challenges and opportunities, adjustment and innovation, and strengthening and upgrading. Based on systematic and detailed brand building data survey and a large number of typical case studies, the report deeply analyzes the new environment faced by China's textile and garment brands in the new era, sorts out and refines the new situation of brand building, It points out the new direction of brand building in the whole industry during the period of the 14th five year plan.

"2021 white paper on the trend of contemporary Chinese youth's fashion life"

With the development and progress of society, especially the rise of the main consumer group of the younger generation, people's consumption concept, lifestyle and aesthetic trend have undergone great changes. Under this background, China clothing association and taipingbird Clothing Co., Ltd. jointly build China contemporary youth fashion research center, focusing on the cutting-edge aesthetic concepts, life styles and self-expression styles of contemporary Chinese youth, taking "new concepts, new groups and new trends" as the breakthrough point, and deeply insight into the consumption trend of youth, "2021 Chinese contemporary youth fashion life trend white paper" was launched, hoping to provide practical and forward-looking guidance for China's textile and clothing brand construction.

Results of China's textile and clothing brand competitiveness in 2021

In order to implement the task division of "improving the brand value evaluation system and providing consultation and evaluation for enterprise brand creation" proposed by the national "three product strategy", the China Textile Industry Federation specially established the "working mechanism for improving the competitiveness of China's textile and garment brands", and formed a research team. After nearly two years of in-depth research, based on the relevant international standards and national standards, China Textile Industry Federation has established a "working mechanism for improving the competitiveness of China's textile and clothing brands", Closely linked to the characteristics of textile and clothing brands, after several rounds of evaluation, the evaluation system of textile and clothing brand value was established, and the calculation model was established. Through voluntary declaration and systematic evaluation, the "2021 evaluation result of China's textile and clothing brand competitiveness" is produced. The evaluation covers clothing, home textile, cotton spinning, chemical fiber, industrial use, textile machinery and other professional fields. A total of 55 enterprises with brand value of more than 5 billion yuan were selected as "2021 China Textile and clothing brand competitive advantage enterprise".

Show style and inspire wisdom

Share the excellent experience of brand building

In the "theme sharing" link, the forum will select excellent independent brands with certain popularity and positioning young fashion groups for theme sharing in combination with the new positioning of "science and technology, fashion and green" of the textile industry, and focus on showing the background of the new era, new lifestyle and new consumption mode, Chinese textile and clothing brands are leading new fashion, creating new trends, and creating new trends New methods and achievements in the development of new products, collision with new ideas and enlightening new ideas.

Li Ning

The inborn sports gene and the brand spirit of "everything is possible" have been running through the development process of Li Ning brand for 30 years. Huang Jie, senior director of quality and supplier social responsibility management center of Li Ning (China) Sporting Goods Co., Ltd., will share the topic of "science and technology bringing new motion gene, cultural craftsmanship and sports trend", To show the development trend of scientific and technological innovation and cutting-edge technology of clothing brands, and guide the new concept of fashion life of "superior products and intelligent manufacturing".

Eifini

With elegance, self-confidence and nature as the DNA of the brand, Evely is widely loved by female consumers, and the full link digital operation throughout all links has become the key support for its efficient and accurate brand management, making Evelyn achieve good results. At that time, Qian Xiaoyun, the founder and chairman of everie group, will unlock the secret of the success of the digital operation of Evely with the title of "digital full link development trend of fashion brands".

Living on the left

Culture is the soul of a brand, which endows brand width and temperature. How to carry forward China's Millennium excellent culture and aesthetics through brand culture, and how to transform the charm of national culture into profound and unique brand cultural connotation, is worth every brand to explore. Living in the left has always been committed to becoming a cultural luxury brand with oriental characteristics. Through the research and re creation of traditional culture, it brings people beauty, confidence, warmth and strength. Please look forward to the theme of "how to create a cultural luxury brand with oriental characteristics" by Lin Qi, founder and executive director of Huimei group.

Qingdao Oriental Fashion Center

As the "textile and clothing creative design pilot park" recognized by the Ministry of industry and information technology, Qingdao Oriental fashion center takes the original design trading center as the core, realizes the transformation of original design transaction through the cooperation of original incubation and brand and industrial cluster, and is committed to serving the improvement of fashion creative ability of the whole industry. Wang Lin, executive director of Qingdao Zhongfang Yilian Fashion Industry Investment Group Co., Ltd., will share the theme of "original design empowering brand development", hoping to play a more important role in improving the industry's brand building capacity and high-quality development in the future.

Mercury home textiles

In the post epidemic era, health consumption has become the main theme of contemporary consumption, and health products have received unprecedented attention. Driven by the brand strategy of "good selection of mercury by the core", mercury home textile adheres to the product development concept of enabling scientific and technological innovation, and the brand concept of "let the family have a good sleep" has been recognized by more and more consumers. Li Yulu, chairman and chief executive of Shanghai mercury Home Textiles Co., Ltd., will publish the "innovative quality manufacturing", Cultural Heritage: brand building and product strategy sharing of mercury home textile brings wonderful sharing to the theme.

He is broad-minded and selective, thick accumulation and thin hair. In the face of the new normal, new consumption and new driving force, "2021 China Brand Development International Forum - Textile and clothing industry brand building sub forum" will strive to promote the competitiveness of China's textile and clothing brands, help create a new ecology of Chinese brands, lead contemporary fashion life and new consumption, and meet people's new expectations for a better life.