Feihe Group'S Transformation Record And Alibaba Cloud Continue To Explore New Retail Digitization

Recently, the domestic infant milk powder brand Feihe and Alibaba cloud reached a strategic cooperation. Heilongjiang Feihe Dairy Co., Ltd. (hereinafter referred to as "Feihe group") and Alibaba cloud have already met as early as 2018. This cooperation aims to further develop in-depth cooperation in new retail, pan e-commerce, intelligent logistics and other fields, and help Feihe realize the full link digital and intelligent transformation by taking advantage of the advantages of Alibaba economy.

It is reported that in the future, Feihe group will cooperate with Alibaba cloud in IOT intelligent logistics park and data platform full link intelligent application, so as to get through the data from the production end, supply chain to the demand side, and then comprehensively improve the efficiency of production planning, supply chain management, logistics planning, sales forecasting, product traceability and user operation through digital technology.

With the advent of the digital era, data has penetrated into all fields of the industry. If the traditional enterprises want to be bigger and longer, they are bound to develop with the general trend. Mastering digital technology is an important measure to promote the high quality development of China's economy. As a national enterprise, flying crane has been out of the forefront of traditional thinking.

In 2018, when Feihe group first tried digital transformation, it was through the construction of data-driven operation capacity based on Alibaba cloud data center that applied data medium platform to marketing end, which rapidly improved the user growth rate and activity of flying crane.

According to the online order data of "xingmahui", the user operation platform of Feihe group, the monthly living year of the data center has increased by more than 200% since the launch of the data center.

At the same time, Feng Hailong, who is in charge of the digital transformation plan of Feihe group, has formulated the "3 + 2 + 2" strategic plan. The business system construction with digital factory intelligent manufacturing and ERP as the core, and the digital intelligent unified office platform as the core competence of Feihe group. With the support of Alibaba cloud data center, it promotes and guides the exploration and change of new retail business and smart supply chain business Leather.

As the person in charge of leading the digital transformation plan of Feihe group in 2018, Feng Hailong, head of Information Department of Feihe group, said: "previously, the cooperation between Feihe dairy and Alibaba cloud has proved the great value of digitalization in customer operation and other links. It is for this reason that we are willing to deepen the exploration of digitization. "

Xiao Lihua, vice president of Alibaba, said: "we hope that through the cooperation between the two sides, Feihe can further realize the digitalization and intellectualization of business, realize the in-depth operation of upstream and downstream businesses, and provide experience for enterprises to carry out full link digital intelligent transformation. This is of great significance for the digital and intelligent transformation of China's dairy industry and even the whole manufacturing industry. "

From "manufacturing" to "quality manufacturing", now it is stepping into "intelligent manufacturing". This is a road of first bitter and then sweet, full of challenges and difficulties. Feihe group is not only exploring the transformation road for itself, but also providing a new thinking direction for the rapid consumption industry, which has benchmark significance for the development of the whole industry.