24 Billion 798 Million Yuan! In The First Half Of The Year, The Turnover Of The Textile Market In The Online Market Is Going Against The Trend.

"From May, the winter products such as air layer and suede products developed by the company began to sell well, and hundreds of containers were transported to Africa last month, with sales exceeding $20 million in the first half." Zheng Guancheng, general manager of Shaoxing Hao Yue Textile Co., Ltd., excitedly told reporters that these days were making orders for 8 cabinet customers in Bangladesh. It is reported that Shaoxing Hao Yue Textile Co., Ltd. exports mainly to the Middle East, North Africa and Southeast Asia, and exports amounted to US $50 million last year.

Like "Hao Yue textile", many textile enterprises inside and outside the city have taken a firm foothold in the downturn and seized new opportunities. Xia Meng textile, which is located in Dongsheng Road market, has been rooted in Keqiao for more than 20 years. In addition to investing 5 million yuan in research and development funds this year, it will shift its focus from offline to online platform. Wu Mengchan, general manager of Shaoxing Hao Yue Textile Co., Ltd., said that they have successfully entered the domestic and international stations in the city of light textile city. At the same time, many new customers have been reaped by participating in the "cloud" exhibition at the 2020 Zhejiang export online trade fair (South Korea station textile material special). "At present, customers who purchase rice samples through the online platform account for 30%."

Affected by the epidemic this year, the textile industry in Keqiao has been significantly affected, but shows strong resilience. The government and enterprises in Keqiao are working together to develop new directions in the post epidemic era. Keqiao district has made every effort to promote diversification of export enterprises of textile enterprises, frequent attacks, launched live cloud exhibition online, and set up a cloud exhibition trade platform. CEO Han Chong, the global textile network and the online Textile City, told reporters that in view of the delay of a large number of exhibitions, they actively launched the "cloud" series products, and helped the textile enterprises to carry out product trade docking activities through the online platform, such as cloud exhibition, cloud docking, cloud live broadcasting and other platforms. In the first half of this year, 4 cloud publications were organized for Keqiao enterprises, and 7 cloud exhibitions were organised. More than 500 enterprises participated in the online cloud exhibition.

Data show that since the resumption of business, China's textile city has received more than 10 thousand overseas customers and 2081 newly registered market participants, including 758 companies. Keqiao is changing from the textile area to the strong textile area, and from the textile capital to the fashion capital.

In this year's "Silk Road Keqiao global project", the online promotion and trading mode based on cloud exhibition and cloud live broadcast is the important content. China Textile City Construction Management Committee said that in the second half of the year, China Light Textile City will continue to expand its opening to the outside world, and launch the launching ceremony of "Silk Road Keqiao covering the whole world" into Shenzhen, Chengdu Shaoxing week and other docking activities, and do a good job in the 2020 Shenzhen Bay area international textile fabric and Accessories Expo China Light Textile City exhibition promotion activities. To build the "international textile capital" in the new era.