Off-White Has Replaced Gucci As The World'S Most Popular Brand.

Lyst, the global fashion search platform, released its third quarter report on the world's top fashion brands. The first is Off-White, which has risen from second in the first quarter to No. 1. In the first quarter of this year, the brand dominated by Virgil Abloh defeated the luxury fashion houses such as Gucci, Balenciaga, Valentino and Fendi in the first quarter of this year, and then reached the top again after the third quarter of 2018.

Recently, because of the design of Hailey Bieber custom wedding dress, once became the object of social media competition. Earlier, Virgil Abloh posted a note on the personal Instagram account, congratulated supermodel Hailey Bieber on the new marriage, and revealed that the wedding dress of Hailey Bieber was actually designed by him. This dress has the symbol of "Off-White" and the symbol of Abloh "wedding dress".

It is both Off-White Louis brand leader and Virgil Abloh of art director of Vuitton menswear. Recently, she brought her personal art exhibition "Figures Of Speech". This week, eight people who have been shuttling around the world have encountered health problems. They need to follow the doctor's instructions.

Although Virgil Abloh has not revealed the cause of the disease, or may just be pure exhaustion, anyway, rest is to go farther, everyone should make good time.

In this Lyst ranking, the number of Paris family has also risen from third to second this quarter.

On the other hand, Gucci dropped from first place to third place, the lowest ranking in two years.

Also noteworthy is that the current Daniel Lee steering helm Bottega Veneta ranked 21, with the score of 16 to enter the top 20. According to Lyst, Bottega Veneta's soft sandals -- the hottest women's shoes in the world -- have risen by 156% in the September SS20 fashion show, and these sandals are usually placed in the front row.

Alexander McQueen and Loewe also rose in this quarter's rankings. Although they did not enter the top 20, Dage Merce Jacquemus rose 37.

The following are the top twenty top brands of Lyst in the third quarter: