The Day's Fashion Performance Fell And Fell, But Investment Bank's Securities Earned 34 Million.

Shares of 603196.SH fell slightly on Friday. At the close, the daily fashion news was 8.42 yuan, or 0.82%.

In May 31, 2017, the daily fashion was listed on the Shanghai Stock Exchange and the issue price was 7.08 yuan per share. In June 12, 2017, the highest price was 21.86 yuan. Last Friday's closing price was down 61.48% compared with the highest price on the market.

Before the listing, the performance of the daily fashion is almost in place. In 2014, 2015 and 2016, the operating income of the daily fashion was 911 million yuan, 898 million yuan and 949 million yuan respectively. The net profit attributable to the parent company's shareholders was 82 million 473 thousand and 400 yuan, 75 million 119 thousand yuan, 75 million 624 thousand and 600 yuan respectively, and the net profit that was attributable to the shareholders of the parent company after deducting non recurring gains and losses was 78 million 884 thousand yuan, 71 million 777 thousand and 400 yuan, 73 million 919 thousand and 700 yuan respectively, and the gross gross profit rate was 58.84%, 61.73%, and 61.73% respectively.

In the year of listing, the performance of the daily fashion rose. In 2017, the business income of the daily fashion business was 1 billion 73 million yuan, an increase of 13.12% over the same period last year. The net profit attributable to shareholders of the listed company was 83 million 635 thousand and 700 yuan, an increase of 10.59% over the same period last year. The net profit attributable to the shareholders of the listed company after deducting non recurring gains and losses was 74 million 641 thousand and 100 yuan, up 0.98% over the same period last year.

After second years of listing, the net profit of the daily fashion declined. In 2018, the business income of the daily fashion business was 1 billion 132 million yuan, an increase of 5.46% over the same period last year. The net profit attributable to shareholders of the listed company was 38 million 364 thousand and 300 yuan, a decrease of 54.13% compared with the same period last year. The net profit attributable to the shareholders of the listed company after deducting non recurring gains and losses was 23 million 578 thousand and 800 yuan, a decrease of 68.41% over the same period last year. In addition, the net cash flow generated by the fashionable fashion business activities was -2479.69 million, compared with 23 million 146 thousand and 400 yuan in the same period last year.

In the first quarter of this year, the net profit of daily fashion continued to decline. In the first quarter of 2019, the business income of the broadcast fashion was 291 million yuan, an increase of 5.46% over the same period last year. The net profit attributable to shareholders of the listed company was 4 million 665 thousand and 100 yuan, a decrease of 71.99% compared with the same period last year. The net profit attributable to the shareholders of the listed company after deducting non recurring gains and losses was 2 million 134 thousand yuan, a decrease of 85.18% over the same period last year.

Soon after the change of performance, the daily fashion received the inquiry letter from the Shanghai Stock Exchange. In May 16, 2019, the daily fashion was received by the Shanghai stock exchange's Shanghai letter [2019] No. 0672, "post audit inquiry letter of Limited by Share Ltd 2018 annual report of Japan Fashion Group". In response to the problem of declining performance, the daily fashion said in a reply notice that the loss brought by the brand and the new brand in the adjustment period led to a downward trend in the overall net profit of the company.

The announcement of the listing of the day fashion shows that the company issues 60 million shares at a price of 7.08 yuan per share, raising the total amount of 425 million yuan, and deducting the net proceeds from the issuance cost is 381 million yuan. Among them, 239 million yuan for marketing network construction projects; 84 million 296 thousand yuan for R & D design center projects; 57 million 528 thousand and 600 yuan for information system upgrading projects.

The total cost of the issue is 43 million 596 thousand and 900 yuan. Among them, the cost of underwriting sponsorship paid to the sponsor - Haitong Securities reached 33 million 518 thousand and 900 yuan.

In addition, the audit fee paid to Zhonghua accounting firm (special general partnership) is 2 million 878 thousand yuan, while the fee paid to the lawyer of Tongli law firm is 2 million 300 thousand yuan, and the issuing cost is 0.73 yuan per share.

Haitong Securities said that the day of the fashion, this project to raise funds in line with the national industrial policy, environmental protection, land management and other laws, regulations and regulations. After the implementation of this project, there is no competition in the same industry, and it will not have a negative impact on the independence of the company.

In April 29, 2019, the daily fashion released a special report on the storage and actual use of the proceeds in 2018. By the end of December 31, 2018, the daily fashion has invested 230 million yuan in raising capital projects, of which 2018 has raised funds of 149 million yuan. In addition, all the private funds of pre cast investment projects are RMB 21 million 809 thousand yuan. As of December 31, 2018, the balance of the fund raised was RMB 142 million yuan, of which the reserve fund was 30 million yuan in the form of buying bank guaranteed low risk financial products, with a temporary supplement of 100 million yuan (not exceeding 12 months). Up to the end of the project, the progress was 60.36%.

In 2018, Haitong Securities Co sponsored 7 IPO enterprises, including 4 enterprises, 3 or not, and the sponsorship pass rate was 57.14%. In January 3, 2018, Haitong Securities sponsor Shanghai dragon flag Polytron Technologies Inc will be denied; in March 27, 2018, Haitong Securities sponsor Nantong Guosheng Intelligent Technology Group Limited by Share Ltd, Ningbo Tianyi medical device Limited by Share Ltd will be denied. In addition, in June 26, 2018, Haitong Securities recommended the Yongxin optical (603297.SH) meeting; in July 31, 2018, Haitong Securities sponsored Jinli permanent magnet (300748.SZ) meeting; in September 11, 2018, Haitong Securities recommended the Yu Jing share (002943.SZ) meeting; in December 21, 2018, Haitong Securities recommended 300763.SZ.

So far this year, Haitong Securities has sponsored 2 IPO companies, and 2 IPO companies have been denied. In April 11th, Haitong Securities recommended a new city (300778.SZ); in May 23rd, Haitong Securities sponsored the 603256.SH. In March 26th, Haitong Securities sponsor Hangzhou Tianyuan pet products Limited by Share Ltd was denied; in June 6th, Haitong Securities recommended the Xi'an Rui new material Limited by Share Ltd was not.

In addition, Haitong Securities has recommended 2 enterprises to join the board this year. In June 5th, Haitong Securities sponsor Suzhou Tian Jun Polytron Technologies Inc was approved; in June 20th, Haitong Securities sponsored micro semiconductor device (Shanghai) Limited by Share Ltd was approved.