There Are Business Opportunities In The New Landscape Of Keqiao.

Recently, the TV drama "twelve hours in Changan" adapted from the novel by Ma Boyong, the author of the same name, has aroused heated debate. The dignified Tang Dynasty round collar gown has made people wonder at the exquisite Hanfu. In fact, as the "Han nationality traditional costumes", in the early years of the national treasure, the "Hanfu story" brought by the the Xinjiang Uygur Autonomous Region museum's silk and painted painted wooden figurines has already ignited many young people.

In fact, in addition to Hanfu, young people are increasingly diversified and niche in the choice of clothing and clothing: guided by the concept of healthy life, in recent years, the outdoor sports market is booming, and Lining and other traditional brands have entered the "horse race enclosure".


Life and industry are in harmony. Recently, in an interview, reporters found that some of the market sensitive textile city people began to wade through these niche emerging markets. For the transformation and upgrading of Keqiao Textile City, the minority category made a new story on "a piece of cloth", which may also become another new landscape in the fashion and internationalization development of Keqiao's textile and garment industry.


clothing


The new demand for Hanfu has brought out nearly 30 agency stores in 4 years.


In the past two days, Li Hua, the founder of Shaoxing's culture and Media Co., Ltd., has been working very hard. Originally, the company will cooperate with CCTV's children's program to provide the Hanfu children's clothes required for the program shooting.


In the Hanfu circle, we have heard a lot about the three words "stepping into the cloud Pavilion". From the initial high ranking Hanfu to the 2015 Chinese clothing market, the rapid development of "stepping cloud Pavilion" can be said to be a miniature of the Hanfu market in China. Li Hua told reporters that since 2015, the company has opened nearly 30 agents throughout the country, and the headquarters in Keqiao.


Li Hua is not only the first batch of entrepreneurs to enter Hanfu market in Keqiao, but also a girl who understands his Hanfu design. The original design is also the biggest magic weapon that has been favored by the market. "This is an example of the traditional Kongzi grape pattern. The embroidery at the neckline is the original embroidery of the bat, the East China Sea, the sunrise and the pine tree pattern. It symbolizes happiness like the East Sea and Fukuzu Yasune." She pointed to a bursting Chinese dress on the web page. In addition to the originality of clothing design, the fabric of "stepping cloud Pavilion" is also developed by itself, so as to maximize the effect of design drawings.


Behind the "Hanfu craze" is a rising new market. According to industry media, as of the end of 2018, the consumption of Chinese Hanfu market exceeded 2 million. Tmall's "2018 Hanfu consumption crowd report" data also show that the number of Chinese clothing purchased in 2018 increased by 92% over the same period last year.


Fabric


Outdoor fabrics "self pressurization" local brands march towards the international market


"The outdoor sports fabric market has begun to shuffle." Zhang Bin, founder of Shaoxing Yang Shi Textile Co., Ltd., who has just returned from the 2019 Asia Pacific outdoor industry exhibition, regrets that after the rapid development of the past few years, outdoor brands without innovation have begun to feel cold. "Outdoor sports fabrics are changing from traditional functionality to" functional + fashion design ".


Fortunately, Zhang Bin's "Yang Shi textile" insisted on "self pressurization", paying close attention to the international market dynamics and keeping pace with the international fashion trend. In the international market, brand concerns about environmental protection are increasing day by day. The company turns waste into treasure. After finishing the process, it develops a series of environmentally-friendly outdoor fabrics. It employs Italy designers to design garments, display fabrics in costumes, and refresh the customers abroad. At the same time, the diversity of fabric is also better displayed.


Behind the constant self drive is a dream of the world. At present, "Yang Shi textile" customers are mainly concentrated in the United States, Europe, Japan and Korea. "I hope to set up a fashion design center in Europe to promote our outdoor fabric brand in the future." Zhang Bin said, this is also a long-term process, and I will continue to struggle for this dream.


Besides, there are relatively few well-known outdoor fabrics enterprises and brands in Keqiao. He also hopes that more and more travelers will join hands to start the outdoor brand in Keqiao.


Design


Hand painted elements for fashion, plus traditional textile market opens new flowers.


Draw a picture of the flowers, plants, birds and animals on the scarves and clothes directly on the silk scarves. The test is not only the designer's ability to design, but also the basic skills of painting for a long time and the assurance of the characteristics of fabrics and pigments. Now, in Keqiao, designers have developed into a business, bringing new impetus to the traditional textile market. She is Sheng Suying, chairman of Shaoxing color Textile Technology Co., Ltd.


In the exhibition hall of the creative building, the reporter saw the hand-painted scarves, handbags, wallets, clothes and so on. "Hand-painted works are unique, and this uniqueness meets a part of the pursuit of personality and taste of consumer demand." Sheng Suying said that in recent years, the business in this field has increased rapidly, and basically maintained a growth rate of more than 20% per year.


Hand drawing is a sharp weapon of "color citron". In addition to hand painted scarves and other finished products, hand painted elements are often seen in fabric design. In the traditional curtains home textile market, the "painted citron" hand-painted pattern is also popular with customers. Under the current environment, it still maintains steady development.


In fact, in Keqiao, hand-painted fabric pattern and clothing design are being applied more and more. In addition to the "color citron", Jin Nanyuan, the creative director of the tile fence design, especially the hand painted design, and the oil paintings created by Bi Changyu, "the genius of autism", were printed into the local businesses of fabrics, scarves, shoes, handbags and so on. Hand painting has made a new fashion flower for the traditional Keqiao textile market.


Multiple attempts of minority groups


As a city on a piece of cloth, Keqiao's textile industry has a long history and a deep foundation. How to write a new legend on a piece of cloth has become the new mission of the younger generation. In recent years, Chinese clothing, outdoor fabrics and other niche products are increasingly becoming a new breakthrough for Keqiao's textile industry to break through the traditional bottleneck and transform into fashion.


In addition to the independent exploration of local enterprises, the talent team of fashion design is constantly improving in Keqiao. On the one hand, with the entry of the international and comprehensive design platforms such as the central European dream factory and the boundary, Keqiao enterprises can get first-class design services at the door. On the other hand, according to Qiu Haisuo, Dean of the school of design, Zhijiang college, Zhejiang University of Technology, this year, September, Zhijiang college will be the first student to dress and dress design. At the same time, she also revealed that he hoped to build a research institute that hatched new designs and develop professional talents who are suitable for the integration of fabric and dress design suitable for the local industrial ecology of Keqiao, and make up for the regret of the shortage of talents in the development of small businesses in Keqiao Enterprises.


"At present, China's light textile city is making every effort to create a new era of international textile capital, such as Hanfu and other minority categories, which can not only inherit Chinese culture, but also become fashionable with fashion, and will be a new carrier for Keqiao fabrics to move towards the world." China's textile and urban construction management committee official said that in recent years, the government is also actively encouraging enterprises to diversify. With the continuous improvement of related industries, minority categories will also provide new economic growth points for Keqiao's textile industry.