The Shoe Circle Is Dangerous. Follow The Trend. The Risk Of "Fried Shoes" Is High.

fry shares Stir fry futures Fried gold has become commonplace. Recently, fried shoes have started again. Popular Get up. There is a popular saying so, "middle-aged stocks," 90 after "fried shoes." Because of the scarcity, limited edition shoes are hard to find, and online and offline spike is called fierce. Many new stocks are stolen instantly.

Recently, on the Stock X official website of the American shoe business platform, Lining launched a limited number of sneakers. This pair of sneakers, whose original price is only 1000 yuan, has soared to 40 thousand yuan in the short period of time in the second-hand market, up nearly 40 times. This is not an example. The price increases of several times, even dozens of times, are everywhere. Although expensive, there are still a lot of people rushing to pay the bill.

Collecting limited edition sports shoes has been a minority hobby of some people. But in recent years, with the emergence of "shoes culture" in China and the stars carrying goods, sports shoes are no longer simply sporting goods, and gradually become the business of fried shoe players. According to statistics, the popularity of domestic fried shoes can be traced back to 2015, when more than NBA stars came to China to promote the spread of sneakers culture. Some show shows with hip-hop culture, stars. fashion Let's wear some of them to make some young people keen on beautiful sneakers.

At the same time, some sports brand Hunger marketing gimmick, through limited volume, lottery sales, and other ways to stimulate the prosperity of the shoe market, high prices. The need for fans to collect sneakers has spawned a large number of shoe vendors, and gradually derived the so-called "shoe market" for the sale of sports shoes. Trend The second-hand shoe industry observation report released by the media website shows that the scale of the global second-hand shoe market has reached 6 billion US dollars, and the number of selling platform has been increasing.

What is called demand is business, which is influenced by many factors. Gym shoes Resale market is becoming more and more popular, and the price of shoes has been pushed up. Fans are overly concerned about and surging demand, basically let parity buy limited edition sneakers era is gone forever. According to data released by Stock X, Nike (Nike) is selling its two level market in 2018. AJ Brand accounted for 44% of the total, Nike brand (excluding AJ) accounted for 26%, Adidas (Adidas) brand accounted for 24%. Compared to the two tier market price, AJ, Nike and Adidas three brands premium 59%, 58%, 25% respectively.

However, when buying shoes, the concept of frying is changed. Some people say that now the market for shoes is becoming unhealthy. Under the temptation of huge profits, the shoe market has been constantly exposed to the issue of selling and identification. Many fans of sports shoes have also started the business of cattle, buying goods from channels or hiring people to line up, disrupting the normal market order. As a result, the shoes have lost their original meaning, so the injury is not only consumers but also the market of sports shoes.

In the final analysis, shoes are commodities, and commodity prices are determined by value, but the relationship between market supply and demand will affect the price fluctuation. Facing the increasingly heated "fried shoes" market, it is not a good thing for consumers. First of all, the cost of buying limited edition shoes will continue to increase. Secondly, fried shoes are also sold at low prices and high prices. Like the stock market, there are risks in the shoe market. Some sports shoes, known as Collectible values, have been fired at a high price, and there is no definite room for appreciation. Finally, the trend of fashion is constantly changing. When consumers are tired of aesthetics, the heat of limited edition shoes will decrease and the price will decrease accordingly. For consumers, we should establish a correct view of consumption and avoid herd consumption.

There are also shoe lovers who say that no matter how well they are kept, a pair of limited edition sports shoes has been in existence for five or six years. glue Leather will become old and lose the basic function of wearing, and there will be no real value. Unless you like it very much, just collect it.

Or that phrase, the shoe circle is risky, so we need to be cautious in entering the market.