Only 5 Months, That Is, 6 Million 210 Thousand Of The Men'S Clothing Brand Wedding Bird, Invested In This Big Business!

The local top quality men's wear brand, Zhejiang wedding bird adornment Limited by Share Ltd (hereinafter referred to as "good bird") announced in the evening of May 24th that the company's wholly owned subsidiary, Zhejiang reporting bird Venture Capital Co., Ltd. (hereinafter referred to as "bird of fortune") holds 5.1306% of Shanghai's Orange Network Technology Co., Ltd. (hereinafter referred to as "shallow orange technology"), and the company holds 10% of Zhejiang Yongjia Hengsheng village bank Limited by Share Ltd (hereinafter referred to as "Hengsheng village bank").

According to the profit distribution plan of 2018 in the year of orange science and technology, the cash dividend of the company is 5 million 130 thousand and 600 yuan. According to the 2018 profit distribution plan of Hengsheng village bank, the company can get a cash dividend of 1 million 89 thousand yuan.

In May 23rd, the company received 5 million 130 thousand and 600 yuan from the orange technology dividend, and in April 21, 2019, the company received 1 million 89 thousand yuan from the Hengsheng village bank.

Since January 1, 2019, cash dividends received by the company and the company have received a total of 6 million 219 thousand and 600 yuan, accounting for 11.9983% of the company's net profit attributable to the parent company in the latest year.

According to public information, happy bird holdings was founded in 2001. The brands currently owned or represented include birds of good news, HAZZYS (Haggis), Kemi Chai, Lafuma (Le Feiye), Don Bollini, cloud wing intelligence, and treasure birds. As of December 31, 2018, the total number of brands of news birds was 1576. Through continuous adjustment and optimization, a nationwide marketing network covering 1234 domestic cities has been formed, and a channel structure combining shopping centers, department stores and shopping shops has been formed.

According to the financial report, in 2018, the reported birds achieved 3 billion 110 million of total business revenue, an increase of 19.5% over the previous year, a net profit of 51 million 838 thousand attributable to the owners of the parent company, an increase of 99.9% over the same period last year, and a profit of 0.04 yuan per share. In the first quarter of 2019, the company realized 770 million of the total business income, an increase of 4.7% over the same period last year, and 91 million 195 thousand net profit attributable to the owners of the parent company, an increase of 159.2% over the previous year.

During the reporting period, the non recurring gains and losses had a greater impact on the performance of the birds, with a total of 68 million 686 thousand yuan, of which the government subsidy amounted to 52 million 483 thousand yuan.

Net profit after deducting non recurring gains and losses is -1684.8 million yuan, down 465.6% compared with the same period last year.

Li Jie, an analyst at Everbright Securities, said that the income side of the wedding bird has slowed down since 2012, and 2013-2016 years continued to adjust. The 2015-16 year income fell by 1.45% and 10.41% respectively, and net profit was in 2016.

Since 2017, revenue has improved and its growth has been close to 30%. In 2018, its revenue has maintained nearly 20% growth and has continued to improve.

Quarterly revenue growth in the first quarter of 2018 and the first quarter of 2019 was 32.94%, 13.87%, 27.82%, 10.28%, 4.67%, respectively. Since the two quarter of 2018, the weakness of terminal retail environment has slowed down the income fluctuation.

Li Jie believes that the birds in the sales side has shown a trend of improvement, the main brand to implement the "push buyout, expand the scale, strong customization, production and marketing" strategy, increased the intensity of market development, optimize the channel structure, enhance the brand's ability to generate income; small brands such as HAZZYS have higher growth rate and greater development potential; in addition, under the background of better income, we hope that the profitability of the birds will continue to be restored to a reasonable level and achieve a healthy and sustained growth of net profit, but the growth of the income in the first quarter of 2019 has slowed down due to the weakness of the terminal retail environment. We still need to pay attention to the changes in the demand side.

It is reported that in the first quarter of m2019, the news birds achieved 771 million yuan in business revenue, an increase of 4.67% over the previous year, and a net profit of 91 million 194 thousand and 700 yuan attributable to shareholders of listed companies, an increase of 159.18% over the same period. The net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was 66 million 906 thousand and 400 yuan, up 178.11% over the same period last year; and the basic earnings per share were 0.07 yuan.

In addition, the net profit of the listed companies in the first half of 2019 is estimated to be 98 million 475 thousand and 300 yuan -11817.03 million yuan, an increase of 150%-200% compared with the same period last year, mainly due to the sales growth of HAZZYS (Haggis) and Bao bird brand. The government subsidy increased this year compared with the same period last year. Compared with the same period of last year, there was no equity incentive equity payment, but the terminal network cost, brand promotion cost and labor cost increased from the same period last year.