What Are The Adjustments Made By The US Barrack Dress That Made 7 Billion 677 Million Profit In 2018?

In 2018, the United States achieved 7 billion 677 million yuan in revenue, an increase of 18.62% over the same period last year, and a net profit of 40 million yuan, an increase of 113.24% over the same period last year.

Yesterday (April 8th) afternoon, Smith Barney announced its 2018 annual report.

According to this, in 2018, the United States and the United States turned their profits into profits, which increased 18.62% to 7 billion 677 million yuan over the previous year and increased 113.24% to 40 million yuan.

Its net cash flow from operation was changed from a net outflow of 319 million yuan in 2017 to a net inflow of 622 million yuan, a significant increase of 294.73% over the same period last year.

From the annual report, in 2018, the United States and costumes continued to deepen the pformation and upgrading of its brand products, making the multicenter fashion brand style acceptable to more consumers.

During the period, the sales revenue of comparable outlets increased by about 7% over the same period.

Among them, Metersbonwe brand sales revenue increased by 13% year-on-year; ME&CITY brand sales revenue increased by 48% in 2018; Moomoo and ME&CITY KIDS two children's clothing brand annual sales revenue increased 24% year-on-year.

In terms of channels, the United States and costumes continue to take the shopping center + traditional business circle parallel development channel strategy, deepen the strategic cooperation with all the famous shopping centers in the country, take the first and second line market as the benchmarking template to promote the three or four line market cooperation, and in 2018, the alliance sales revenue increased by 33% over the same period.

At the same time, the United States and costumes are also committed to promoting the standardization of retail capabilities. Through the standardization of successful cases, we will quickly replicate the standardization of the brand attitude and the standardization of the best profit pattern in the direct and franchising channels, so that the business scale and efficiency can be improved simultaneously.

On the whole, American Apparel is striving to build its own core competitiveness by building brand, design and development, marketing network, supply chain, information management, logistics and risk management and control.

On the brand side, the United States apparel around Metersbonwe, ME&CITY, Moomoo, ME&CITY KIDS, CH'IN Kei five brands positioning, value and personality, through product design, product display, shop design, advertising, signing, endorsement, and various marketing activities to create brand characteristics, with the help of target consumer groups at home and abroad, all kinds of public and fashion events, to carry out high frequency, multi-level integration marketing activities, and constantly enhance the brand image of the five brands, to provide consumers with a new consumer experience.

In terms of design and development, the design team of the United States has always adhered to the combination of internationalization and localization for many years, making the design team keep young vigor while also making the experience of international senior designers effective.

The biggest feature reflected in the product design is not only from the international and domestic fashion trends, the positioning of the private brand, the different needs of consumers in different regions of China, the product design of competitors, and the sales situation of all kinds of products sold in the past, but also comprehensively considering the uniqueness of the market and the shop situation of the franchisees in the downstream of the supply chain, as well as the requirements for the production cost control of the upstream suppliers of the supply chain.

In terms of marketing network, by establishing sales outlets and setting up direct stores in key first tier cities, we can effectively enhance the brand's influence and visibility, and then produce radiation effects on the first tier cities and the two or three line market.

At the same time, through the strategic layout of Direct stores and franchisees in time and space, it has covered most of the key provinces and cities in the country, and has dominated the market in some areas.

It is reported that Smith Barney clothing has developed a set of sophisticated management methods for mixed marketing network composed of Direct stores and franchisees. At present, it has begun to fully implement the upgrading of terminal image, standardization and refinement of store management, and refinement of sales promotion management in direct and franchising channels, and has achieved certain results.

In terms of supply chain, at present, the supply chain of Smith Barney apparel basically realizes the combination and synchronization of business flow, information flow, logistics and capital flow, and establishes a management system that is consistent and standardized from source to terminal. Through the differential management of direct and franchised stores, as well as standardization of hardware and software on all sides, a agile supply chain that can adapt to the characteristics of casual wear retailing and have a rapid response to customer needs is gradually constructed.

In terms of information management, the information management system, which is standardized and adapted to the variance of supply chain at present, is based on the whole supply chain of casual clothing retailing, and is completely integrated at the bottom of database and software application.

It is reported that it has greatly improved the operation efficiency of the apparel, and enhanced the capability of sustainable development, and the core competitiveness has also been further improved.

In terms of logistics, there are 8 major regional logistics centers: Shanghai, Wenzhou, Shenyang, Dongguan, Xi'an, Chengdu, Tianjin and Wuhan, which can achieve an efficient three level distribution system: from factories to regional logistics centers, then sorting and distributing to branch warehouses, and finally distributing to shops.

Among them, Shanghai six cooker logistics center can reach 500 thousand pieces of clothing products logistics handling capacity daily.

In terms of risk management and control, Mei Bang apparel, which represents possible financial risks, has always maintained a prudent and prudent financial strategy to improve asset quality and enrich financing channels. At the same time, in terms of operational risk, young consumers who focus on fashion and vitality are constantly exploring the different needs of the segmented market at a popular price. According to the risk of seasonal fluctuations in the performance of apparel industry, they take the initiative to adopt a sound business strategy, dig in depth, select the best selling styles, and effectively reduce clothing costs.