Pu Yuan, Which Produces Nearly 700 Million Pieces Of Sweaters A Year, Uses This Great Show As "The First Town Of Chinese Fashion" To Make A Sound.

At 10 a.m. on March 12th, the opening ceremony was held at 3 Pavilion of Shanghai National Convention and Exhibition Center, 2019 Chinese characteristic town, Pu Yuan Fashion Museum.


As the first batch of small towns with Chinese characteristics and Characteristic Towns in Zhejiang Province, in recent years, Pu Yuan has ushered in the development opportunities of stable, sustainable and rising fashion industry with the new empowerment of cultural creativity and technological innovation. In the constant practice and exploration, we have strengthened the development path of "specialization, digitalization, fashion and internationalization". We have clearly defined the two major objectives of building the "first fashion town of Chinese fashion" and the construction of "world-class knitting fashion industry cluster". The opening ceremony of the upcoming fashion Museum of Pu Yuan is an important window to fully display the fashion and fashion attitude of Pu Yuan, and will also open a new course for Pu Yuan.


This occasion, the Chinese Textile Industry Federation "spring joint exhibition", on the big platform of 2019PH Value China International Knitting exposition, Pu courtyard once again issued the voice of fashionable Pu Yuan.


Xu Kunyuan, vice chairman of the China Textile Industry Federation, vice chairman Yang Jizhao, sun Huaibin, deputy secretary general Ye Zhimin, director of the International Trade Office of China Textile Federation, Lin Yunfeng, vice chairman of the textile industry branch of China International Trade Promotion Council, and Sheng Yongjun, mayor of Tongxiang Municipal Committee, Sheng Yongjun, mayor of the Municipal Committee, Zhang Linhong, chairman of the Standing Committee of the Standing Committee, Jiang Huiling of the CPPCC National Committee, vice mayor of the city, mayor of Pu Yuan Zhen and other related associations, department leaders, media reporters, Tongxiang municipal authorities, Pu Yuan town leaders, and entrepreneurs, designers and market traders.


In his speech, Yang Jizhao said that after the reform and opening up 40th anniversary of the innovation and development, China's textile industry in the spanformation and upgrading, ushered in the "technology, fashion, green" new historical position, and comprehensively enter the new stage of high quality development. With the coats of knitted garments, fashion and intelligent industries are developing vigorously and become one of the most dynamic industries in the textile industry.


As a weathervane of the industry, PH Value China International Knitting exposition has developed over the past ten years, and has become the most innovative and fashionable comprehensive service platform for commerce, science, technology, education and design in the knitting industry. In recent years, the PH Value spring knitting exhibition has been spanforming to the professional exhibition of flat knitting products. The exhibition is more and more recognized and welcomed by enterprises and brands. In particular, it has reached a comprehensive strategic cooperation with several knitting clusters represented by Pu Yuan, so as to effectively promote the development and spanformation of industrial clusters and industries.


Since last year, Pu Yuan has focused on the two major objectives of "high quality building China's first fashion town" and "building a world-class knitting fashion industry cluster". It has promoted industrial upgrading, market leading and brand promotion with the development path of "specialization, digitalization, fashion and internationalization". Here, I hope Pu Yuan will take the knitting exhibition as a platform and closely follow the development trend of the fashion industry, actively play the regional brand influence of "Pu Yuan sweater", expand the influence in the domestic and foreign markets, bring more fashion industry innovation resources to Pu Yuan, and accelerate the pace of internationalization of the fashion industry.


In his speech, he first introduced the situation of Pu Yuan in Tongxiang. He said that Tongxiang is located in the hinterland of Hangzhou, Jiaxing and Hubei plain, and is located in the "Golden Triangle" center of Shanghai, Hangzhou and su. It is known as "the land of fish and rice, the house of silk, the land of flowers, and the state of culture". In 2018, Tongxiang achieved a GDP of 89 billion 350 million yuan, a total revenue of 12 billion 940 million yuan, a total industrial output value of 170 billion yuan, and its comprehensive strength ranked among the top 100 counties in the country. Tongxiang is the "China textile industry base" named by the Federation of China textile industry. It has 6 famous textile industry towns in China.


Pu Yuan owns the largest distribution center of sweater in China, and is also the top of the "top fifty towns with Chinese characteristics" and one of the seven Characteristic Towns in Zhejiang province. The rapid development of Pu Yuan is attracting the attention of the whole world. In recent years, especially in recent years, the Pu Mao knitted garment industry has been adhering to the road of spanformation and upgrading, vigorously developing the high-tech service industry, such as sweater design, brand planning, e-commerce, intellectual property services, and so on, pushing the industrial chain to extend to both sides of the "smile curve", and the proportion of wool knitted garments is becoming more and more personalized and fashionable. The agglomeration advantage of the fashion industry has laid a solid foundation for the new round of development of Pu Yuan and has won a broader space for development.


Today, the annual "Pu Yuan wool knitted apparel Expo" once again "beachhead" Shanghai, this is an important international stage to show the fashionable style of Pu Yuan and further expand the influence of fashion. We believe that through all-round, multi-level and wide-ranging exchanges and cooperation, we will further promote the branding, scale and internationalization of our woolen knitted apparel industry, enhance the influence and competitiveness of the sweater industry, and will also play a positive role in promoting the development of Chinese sweater industry.


Subsequently, the participants opened the Pu Yuan fashion hall together, and the 2019 China, Pu Yuan International Wool Knitted garment Expo was officially opened.


Reporters learned that, as a synonym for "sweater fashion", the exhibition hall of Pu Yuan once again took the theme of "melting" as the theme during the current exhibition. It was responsible for the release of the fashion show. The wool knitting brand enterprises that assembled the Holy Land Europe, the pure love, the unfamiliar love, the VVU, the shallow grazing, the Sai hare, the hitcho, the IFDC designer platform, and so on, brought 8 sweaters Trend Conference, fully deducted the new trend of knitting and the trend of the new season under the theme of "fusion". In addition, the opening ceremony of the Fashion Museum in Pu Yuan and the 2019 autumn and winter Pu court trends will be released. The 2019 fashion courtyard industry conference will also be staged in the exhibition.


Pu Yuan sweater industry has become the dominant industry in Tongxiang, Zhejiang. In 2018, there were 1426 sweater enterprises in Pu Yuan Knitting Industrial Park, and nearly 700 million sweaters per year, forming a complete industrial chain system integrating spinning, weaving, dyeing and finishing, accessories production, machinery manufacturing, inspection and testing, scientific and technological creativity, cultural and creative services, logistics and distribution. It has become the most important industry cluster in China with the highest industrial agglomeration, the most closely linked industrial chain and the most complete supporting facilities. It has been revealed that in 2019, improving the energy level of Pu Yuan sweater fashion town platform, developing digital economy, speeding up market filing, implementing brand strategy and cultivating new formats have become the main direction of the development of Pu Yuan industry.