Reduce The Consumption Threshold Of Luxury Goods, Temple Library Joint Efforts To Build Nine Staged Purchase Platform

Online consumption staging platform will become a key battleground in the future luxury field.

In March 4th, the Beijing Commercial Daily reporter learned that the luxury Internet platform Temple database and financial technology enterprise nine rich group reached a strategic cooperation, and the two sides will cooperate in the business stages business and joint marketing.

It is reported that the two sides will set up a joint venture "bye bye technology", set up high-end consumer goods social networking platform Buybuy mall, nine rich group 72 million users can purchase goods on the temple library platform by installment payment, temple library more than 2000 users can enjoy more financial services and security through the nine rich platform.

For this cooperation, Chen Jianing, a researcher at Suning Financial Research Institute, believes that nine rich have rich experience in the phasing of consumption. The temple library has the scene, traffic and customers of luxury electric business, and the two sides are strong and strong combination. Through cross marketing and traffic cooperation, we expect to have a breakthrough in business.

Luxury goods now have a high degree of acceptance in the post-90s, especially in the workplace.

Market research firm Ou Rui International predicts that in the next 5 years, China will surpass the United States and become the world's largest luxury market.

Such huge market potential has led giants and start-ups to rush to the beach. In 2017, Jingdong and Tmall launched online luxury shopping platform Toplife and Luxury Pavilion.

Industry experts believe that the online consumer platform will be the key battleground for the future luxury sector. Based on the characteristics of luxury customers, such as high unit price, long holding time and high purchase frequency, the potential of the luxury market will undoubtedly be huge.

With the trend of domestic consumption upgrading, consumers' demand for high quality, fashion and luxury goods has been increasing. The emergence of luxury stage platform has reduced the threshold of luxury consumption to a certain extent.

Author: Wang Xiaoran Kong Yaoyao