"Love Does Not Stop To Light Up The Future" Anta Public Welfare Long March Walk Into Luding, Sichuan

On November 22, Anta "love never stops Light up the future "2018-2019 Long March for Public Welfare , Arrival Boarding School in Gongga Mountain Area, Luding County, Sichuan Province , held Sports equipment donation ceremony and "Le Dong Hui" fun sports meet. Lv Bin, senior director of corporate culture of Anta Group, Feng Minhui, head of Science, Technology and Sports Department of China Youth Development Foundation, and other guests attended. Anta consumer representatives from Sichuan Province came to the scene as volunteers to experience the challenges and fun of sports with young people in mountain areas.

It is reported that the boarding school in Gongga Mountain area is located in Luding County, Ganzi Tibetan Autonomous Prefecture, a famous revolutionary historical city "Flying to Luding Bridge", which is a key area of targeted poverty alleviation in "three districts and three prefectures". At present, there are 483 students studying in Gongga Mountain Primary School, 95 of whom are from poor families with registered cards, accounting for nearly 20%. Some students' families live in high mountains and semi high mountains for a long time, and their poverty is deep. Last year, under the condition of limited sports equipment and teaching resources, the school set up a football team to try to cultivate campus sports culture. Anta Group We hope that by donating professional sports equipment, we can hold a "Happy Exchange" combining Olympic elements, promote the innovation of campus physical education teaching, make physical education more scientific and interesting, and enable mountain children to enjoy the infinite fun brought by sports.

Public welfare plan for growth and development to stimulate young people's sports potential

In 2017, Anta Group, China Youth Development Foundation and Shanghai True Love Dream Public Welfare Foundation jointly released the Research Report on the Current Situation of Youth Sports in Poor Areas of China, which showed that: 90% of students living in poor areas need sports equipment, and only 5.7% of students wear sports equipment Athletic Wear 11.9% wearing gym shoes Have PE class. In view of this situation, Anta Group has launched the "Healthy Growth Public Welfare Plan", and committed to invest more than 500 million yuan in funds and equipment in succession. Starting with three major projects, namely equipment donation, literacy education and sports course promotion, Anta Group will promote targeted poverty alleviation from both physical and intellectual support, Help more than 10 million young people in underdeveloped areas grow up healthily and happily in systematic sports and quality education. Up to now, Anta Group has donated nearly 40 million sports equipment to the National Hope Primary School, benefiting more than 70000 teenagers in 14 provinces; 27 dream centers were donated and built, and more than 30000 teenagers benefited from them.

From 2018 to 2019, with the theme of "love never stops - light the future", the healthy growth plan starts from Ruijin, the starting point of the Long March of the Red Army, cares for children in the old revolutionary base areas along the Long March, and presents to the 70th anniversary of the founding of the People's Republic of China with the preliminary results of targeted poverty alleviation. So far, the charity has passed through underdeveloped areas in Jiangxi, Gansu, Fujian, Hunan, Guizhou, Zhejiang, Qinghai and other provinces.

"Le Dong Hui" promotes sports innovation and makes young people in mountain areas fall in love with sports

As one of the public welfare IPs of the healthy growth public welfare plan, "Le Dong Hui" is a fun sports meeting specially created for Hope Primary Schools in underdeveloped areas. Through game events that combine Olympic elements, Le Dong Hui is committed to inspiring young people to love sports and spreading the Olympic culture to remote areas. Starting from the torch relay, various events, such as big table tennis and small basketball, big foot board, crazy migration, etc., mobilize the enthusiasm of young people and test the ability of individuals to cooperate with the team. At the end of the award ceremony, students felt the joy and glory of realizing their dreams.

It is worth mentioning that the events and activities of Le Dong Hui often integrate the local culture. For example, the tyre obstacle crossing race named "Flying to Luding Bridge" in Luding Station, Sichuan, inspired children to love sports while cultivating their emotional resonance and inheritance of regional history.

Join hands with consumers to experience public welfare and give back to society

Anta Group provides consumers with diversified and high-quality products, while working with consumers to bring more positive effects to society, so that the spirit of sports can expand to a broader world. On the day of the activity, ten Anta members, customers, dealers and consumer representatives from Sichuan came to the scene to donate books, stationery and other love gifts for young people in mountainous areas, share the pure happiness brought by sports with children in Letionhui, and visit many poor student families at the same time. "Seeing the children so happy, I felt that this trip was worth it." The volunteer sighed.

Previously, from November 17 to 20, thousands of consumers participated in the activity of "Writing Blessing Cards for Children in Luding" at Anta stores designated by Chengdu Chunxi Road Flagship Store and Luqiao Town Store in Luding. On the same day, the volunteer representative sent the 350 most beautiful blessing cards collected to the children of Gongga Mountain. At the same time, by opening a public welfare donation platform with Sina. com, consumers can participate in the activity of "donation and exchange of sports equipment" anytime and anywhere to help children in the old revolutionary base areas. The platform takes the Red Army's Long March of 25000 li as the route, with a mileage of 25 million steps, and is accumulated by netizens on a 2-minute walk per person. Every 2500 steps, Anta donated a piece of sports equipment to the youth in underdeveloped areas. At present, more than 190000 netizens have raised 7874 pieces of equipment for children in old areas on this platform.

Create broader and longer term influence

Li Ling, vice president of Anta Group, said:“ Anta Group Always pay attention to youth sports, especially the development of campus sports education in underdeveloped areas. We not only provide professional sports equipment, but also hope to create innovative practices with strong replication, such as "Le Dong Hui", to promote more school sports and create a broader and more long-term influence. We are also glad to see Anta brand consumers enthusiastically contribute their love and give back to the society. At the same time, I would like to thank the China Youth Development Foundation for working together with us to create a scientific, efficient and systematic sports public welfare plan to deliver sports spirit and Olympic culture to young people in underdeveloped areas. "

"At present, in remote mountainous areas, it is a common phenomenon that schools lack sports conditions and sports teachers are in short supply. We cooperate with Anta Group in the 'Public Welfare Plan for Thriving Growth', and input high-quality sports resources in a two-way model of supporting the physical and intellectual, to support the innovation of campus sports in underdeveloped areas, hoping to make a contribution to the old revolutionary base areas. We also expect that all sectors of society will continue to pay attention to campus sports in poverty-stricken areas, so that more children will fall in love with sports from childhood and benefit from it all their lives. " Yang Chunlei, Deputy Secretary General of China Youth Development Foundation, said.

future, Anta Group We will continue to create value for consumers, employees and partners, promote the development of public welfare undertakings, and practice the corporate mission of "integrating the sports spirit of transcendence into everyone's life".