Mirage - Love 2018 Conference: What To Accompany Younger Consumers?

In October 21, 2018, AIMER, the leading brand of China's underwear industry, held an extraordinary show called "Wonderland" in the fashionable fashion "Wukesong M space" in Beijing.

This is the first stunning appearance after the admiration of 25th anniversary. It is full of visually shocked technological sense, changing stage, melting technology elements and fashion trends.

More young and new brand temperament, cross-border cooperation with Keith Haring and Mercedes Benz car... Keith Harlin.

Expressing new brand image and new LOGO, it is redefining itself from "the provider of high quality underwear apparel solutions" to "

The company of life.

At the scene, the world's most dazzling international supermodel Barbara Barbara and the 18 year old Italy's "folding angel" Carla Bondy (Chiara Bordi), Zhang Zilin, new actor Li Xinyue, actor Zhang Weiting and so on have also stepped onto the red carpet to express the love, delicacy and vitality of the brand new concept -- this new brand tonality, which is most vividly expressed by the world's attention, Palvin.

"Dear friends" Zhang Zilin

International supermodel Barbara Barbara (Palvin)

"Broken wing angel" Cara Bondy (Chiara Bordi)

All this has allowed the fashion industry and more consumers to look forward to this 25 year old brand leader in China's underwear industry and the new love that has just changed the younger and more fashionable LOGO.

Mirage: the "ascending dimension proposal" that admires new fashion

The future of the show is very impressive.

The diamond shaped elements mirror from the new LOGO, which is wonderfully spliced into the changeable stage of multi body, like the future firmament of the sci-fi blockbuster. The rhombohedral mirror can reflect the multiple roles of each modern man and change the colorful and colorful feelings.

And this conference, like Dora A dream opened up a gorgeous "space", people's 360 dimensional multidimensional life shuttle, it was accompanied by adoration.

This is in line with the exceptionally rich product series that we have released.

Among them,

Taking into account sports and commuting, professionalism and lifestyle, futuristic and contemporary fashion, combined with sports underwear, casual wear, swimsuit, windbreaker, protective equipment...

Brand new hi-tech fabrics, rich colors, and super cool Style, simple, dynamic and youthful.

It conveys a new generation of consumers' understanding of "Sports" as a way of life.

Second sets of

Mix and match different new and innovative feelings -- young, innovative, dreamy, free, wear fashionable homes to wear new patterns, show the diversity of the way of dressing at home, and the idea of putting on the inside and outside.

In particular, Keith Haring, a famous contemporary graffiti artist, collaborated with the admiration of the "love art cooperation series". The unique uninhibited pop Street aesthetics is blended with graceful feminine elegance without any violation.

stay

The inspirational story from Mermaid runs through the three scenes of dreamland / deep sea / sky, extending young, sexy, dreamy, dynamic and diverse styles, integrating fashion elements and interpreting sexy new ideas.

Bra and underwear, bra, sleeping clothes, body clothes, skin clothes...

It is sometimes fashionable and sexy.

In the view of Zhang Hongyu, the design director of the admiring group, for the release of "mirage", Fang Fang points out that the new way of living needs the multifunctional underwear that can pform the life scene, and at the same time, it also has individual needs for artistic taste. "Fang Fang" refers to the crossing of the "Z generation" as the pioneer in the three dimensional life and the dimensional space, so that the costume design starts to take into account the science fiction imagination and the fashion.

This conference is more like the fashion expression of love for future people and more young people in the future. It provides a wonderful "ascending dimension proposal" -- breaking the bounds of internal and external boundaries under the help of Barbara Palvin, and combining the American street fashion art with Chinese traditional culture. Through the application of popular elements and fashion mix and match, the interior, leisure home, sports and leisure activities are not only comfortable and professional, but also more diverse, well worn and full of vitality.

Companionship: cutting-edge technology and new life style

Today's underwear industry has entered a new round of adjustment.

"We all know that we need to change, but what is the so-called innovation?" this "dreamland" press conference is the new answer of love.

In the past 25 years, as a leader in China's underwear industry, its admiration has been developing in terms of product quality, fashion and technology.

And so on, maintain the admirable leading position.

For example, at this press conference, the "skin clothes" that made the spectators and professionals look stunning is one of the achievements that have been developed over the years.

According to industry experts, this is a rare bottoming coat on the market that combines light weight, amino acid, body shaping, anti static electricity, unhooking, and good supporting effect.

Skin clothes are lighter, thinner, more flexible than ordinary bottoming shirts, and are much more elastic than ordinary ones. At the same time, they are just as good as plain black bottoming shirts. They wear or overlay all over the table. According to the introduction, the series of skin care clothing has been listed in autumn and winter in 2017. After a year of market inspection, the consumers have a high degree of recognition. In this conference, they have upgraded their designs, and have already reached the front line of the industry, even many international top brands are far behind.

This is only a small case of technological development.

According to Zhang Hongyu, in the 25 years of technological research and development, AI has invested in the establishment of the North clothing and human body engineering research institute and the admiration sports function clothing research center for many years.

In addition to technological exploration in products, Adam is also actively exploring new ways of experiencing services and marketing.

At the conference, people found several interesting "underwear vending machines".

People can finally buy underwear just like buying drinks - a new attempt of the underwear industry under the trend of new retail and new experiential consumption.

In Zhang Hongyu's view, in addition to technology research and development, lifestyle changes need new exploration: "modern people are multi-faceted, and behave differently in work, life, entertainment and Internet. They have different states in different circles.

Expressing "the most real self" is the demand of young people nowadays.

"Today's admiration" is not only a high-quality underwear brand of people's original concept, but also a way of life.

"Admiration" will be a "companion of life" and will appear in every life scene of consumers.

So, at this press conference, we saw the Mercedes Benz figure.

This is a cross-border attempt of the "Mercedes Benz dealer group".

Moreover, the members of Mercedes Benz's sports car and modified vehicle team also participated in the conference. The outstanding leader of the "China auto dealer group top 100 list" for 9 consecutive years will collide with the more interesting sparks in the exploration of the new lifestyle of consumers in the future. People will wait and see.

Freshmen: redefining and restarting

Since 2002, "love Dunhuang" conference, every year's conference, love has been walking in the forefront of the fashion industry, leading underwear design and release trend.

In 2018, dreamland also pushed the persistence of admiration into a new realm.

"Create beauty, convey love".

During the 25 years of the establishment of love, admiration has always been adhering to the mission of the enterprise. At any time, according to the new needs and new trends of the market, it has made timely and forward-looking initiatives to guide the industry and consumption trends. Its experience and spirit have become a clear example of the development of China's fashion industry.

In the past twenty-fifth years, we have been keen to see the changes of consumers, conform to the trend of the times, and forge ahead with brand upgrading. On the basis of inheriting the spirit of love, the new LOGO has been more concise, international, modern, modern, international fashion, and enterprising to cater for the times. It has helped again and again, and has given the brand a new connotation of "love, refinement and vitality", making an international brand of Chinese sentiment.

Redefining their admiration is also starting to re start the research and development of good underwear that is really suitable for the life of consumers, so that consumers can enjoy the happiness of "love and beauty". "In the next 5 years and even in the next 25 years, love should be pformed from the provider of" underwear fashion solutions "to" the companion of Chinese and even global consumer lifestyles ".

This is the general expression of Zhang Rongming's admiration for the future.

In this "dreamland" press conference, what people feel is the attitude of adoring this firm change: new consumers who are full of technological sense and new urban life are putting forward new fashion topics for the brand of this era.

At the "dreamland" conference site, Carla Bondy, the 18 year old Italy "Chiara Bordi", who has attracted much attention from the world, wears her artificial limbs with confidence and wears the lingering underwear. On the stage, besides the dazzling charm, she shines the touching interpretation of "love, refinement, vitality" and new changes of love in the new era.

(editor Jiao Yanling)