30 Million 170 Thousand! Taobao Live Together With Changshu Garment City To Open A New Chapter In The Industrial Zone.

1 day live broadcast, 3 professional brand clothing market, 23 head and super head anchors, more than 80 participating brands, 30 million 170 thousand sales.

In October 18th,

The live broadcasting industry is broadcast live.

With these beautiful achievements, he submitted a perfect answer. Through the strong combination of Changshu textile and garment industry and Taobao's live broadcast, it opened a new chapter in the industrial zone's live broadcast.

"Live broadcast of Taobao live broadcasting industry" is one of the online and offline integration projects launched by Taobao live platform this year. Through the cooperation with the industry live broadcast, the empowerment industry brings businesses a new "people, goods and field" line to the online channel.

This brand new form starts from the current new retail trend and live broadcast ecosystem, so as to solve the anchors, agencies, and

The demands of the 4 groups of businessmen and users are the core objectives, and equipped with training, traffic and marketing resources to support the system, and enhance the dual efficiency of the industrial strip down line and the production end to the live retail end, and achieve brand appeal and trade profit.

Collaboration: outline the new blueprint for retail sales

On the day of the live broadcast, Zhao Yuanyuan, the head of Taobao's live broadcast, signed the signing ceremony and the unveiling ceremony of the Alibaba and the Changshu garment industry cooperation framework agreement on behalf of Taobao and the clothing city of Changshu. The signing of the agreement represents another breakthrough and innovation of Changshu's textile and garment industry in the new retail sector.

As early as the early stage of the project cooperation, Jiangsu Changshu Garment City Management Committee and Changshu Garment City Group Co., Ltd. carried out many docking and negotiations with Alibaba Taobao live, exploring deeply in the new format, industrial development and trade innovation, and finally facilitated the cooperation and integration of new retail and Changshu apparel industry belt, constantly welcomed and opened up new marketing and brand sales channels, and injected fresh vitality and vitality into the textile and garment industry of Changshu.

The first choice of industrial belt: abundant supply, rich category, and excellent price performance ratio.

Anchor is the leader of all live events, and only a solid and good cargo base is the only choice for anchors.

The measurement standard of base and goods selection is professional and multi-dimensional. It is necessary to ensure that the product has sufficient sources, a wide range of products, and a high cost performance. At the same time, it also has professional business team and integrated services.

As one of the best bases for the live broadcast industry, in the early stage of fieldwork and picking, Changshu's clothing city has been popular and praised by Taobao's live broadcast and anchors. Quality assurance, price advantages, and professional advantages accumulated and precipitated for decades have still played an important leading role in the diversified development of new retail formats.

One scene: professional market help, high quality brand agglomeration.

From September's registration, training, selection of goods to the full preparatory work in the late stage, the industrial live broadcast of Changshu garment city has presented a magnificent scene of professional diversification and prosperity.

The 18 day live events gathered three key professional markets in the clothing city area: NSS new foreign trade village women's clothing city, first floor men's wear, NEW EAST new oriental men's wear city, and at the same time, we should give prominence to the advantages of autumn winter clothing industry, focusing on down garments, cotton padded clothes, woolen overcoats and other products, and bring together more than 80 high-quality brands to participate, including Bosideng, ice cream, playboy, Kim Kai Shun, and other well-known brands and original designer brands and some mature e-commerce brands.

Anchor: Taobao live is a platform that can create miracles.

The live broadcast of Taobao's live broadcasting industry -- the activities of Changshu clothing City Station attracted 23 heads and super head anchors in the live broadcast platform of Taobao. Among them, the anchors of about 1300000 fans, "the mother of the ancestors" and their team made a special trip from Guangzhou to Changshu, which is undoubtedly the biggest attraction for Changshu's garment city.

In the previous selection day activities, "mother AI" also shared the experience and experience of Taobao's live broadcast with the representatives of Changshu brands and enterprises as the anchor representative. She said bluntly: Taobao live broadcasting is a platform that can create miracles. It combines online live and offline supply chains, and represents a significant consumption trend in the future.

When it comes to cooperation with the Changshu industrial belt, the anchors of all participating parties have indicated that Changshu has mature industrial advantages and broad development space, and will continue to cooperate with Changshu's clothing brands and enterprises in the future.

Hundreds of millions of industries, the brand of autumn and winter clothing.

Changshu garment city is a 100 billion professional circulation market in China. In 2017, the market volume was 148 billion 900 million yuan, and the daily traffic volume was more than 200 thousand passengers. It has 35 professional markets, including NSS new trade dress city, foreign trade village, Rainbow Dress, first floor, New Oriental, Baoding, white horse, children's wear center, men's wear center, etc.

At the same time, in terms of product category and resource gathering, the depth and breadth of Changshu clothing city are equally important. The price and quality are concurrent and the huge supply chain system is the core area of Taobao's live broadcasting development and attention.

The future can be expected: deep integration and continuous effort.

In the current consumption environment, the media that decide consumers' purchasing decisions are constantly changing, and live broadcasting is the most direct and popular medium.

Now is the draught period of Taobao's live broadcast. The successful broadcast of the Taobao live broadcasting industry in Changshu garment city has not only actively nurture the development of new formats, but also guides businesses to innovate the retail mode and embrace the net red dividend era. At the same time, it also gives the companies and merchants who have not yet entered the Internet a chance to overtake corners, achieve brand demands, achieve real profits, and obtain higher customer traffic and order conversion rate.

Relying on such rapid development momentum,

We will carry out more in-depth and continuous cooperation and integration with the Taobao industry, and insist on breakthroughs and innovations in business models and brand development, and further accelerate the pformation and upgrading of Changshu's textile and garment industry.

We also believe that through the in-depth cooperation between Changshu apparel industry and Taobao, we will further boost the development of Changshu's textile and garment industry on the new retail development path, and open the brilliant door of the new business mode and retail channel.