Lining Will Make Efforts To Improve The Efficiency Of Large Shops, Continue To Provide Diversified Experience.

In August 13th,

(02331) a mid-term performance conference will be held in Hongkong.

At the meeting,

Management to APP, Lining, said that the five core categories of the first half of the year led to strong growth in business. This is also a manifestation of the company's expansion of more resources in core categories, such as

In the first half of the year, 1 million 320 thousand pairs were sold, and the new products sold out for six months, up to 70%. Basketball shoes sold nearly 150 thousand pairs in the first half of the year, and the sales of new shoes were about 67% in six months.

In terms of functional products, the future will continue to explore sports and

Combine entertainment to enhance product competitiveness.

Channels, the future will be based on digital channels to optimize member marketing, online and offline integration to increase stores and network sales opportunities, to capture hot topics, to provide diversified online experience.

If there are 27 stores in the first half of 2018, with an average area of 445 square meters, more than 20 thousand people will participate in sports experience. In the future, efforts will be made to improve the efficiency of large shops and continue to develop profitable channels for efficient operation. The sales growth of Shenzhen Raffles in the second quarter will be as high as 190%.