Inventory Of The Twelve Major Events In The Global Fashion Technology Field In July

The third phase of 2018 recorded the world in the past 20 days.

The 12 most noteworthy new developments in the field of science and technology include important points:

[store management and experience]

LVMH renews AT&T to further enhance digital retailing capability

The luxury group LVMH will renew its 5 year contract with the US telecom giant and IOT supplier AT&T, which will provide technical and basic infrastructure for LVMH to help customers further enhance their store experience.

NIKE launches new "Nike Live" concept retail store

American sportswear giant Nike (Nike) new "Nike Live" concept retail store Nike by Melrose

Practice.

Nike by Melrose uses data to create store design, inspiration, location, product classification, store service and other decisions based on the needs of local customers. The specific ways include: app and web site to collect data and communicate directly with customers.

Gucci presents personalized customization effect by using AR technology.

The luxury brand Gucci, the creative space GUCCI WOOSTER, opened in the Soho District of New York, is the only Ace Sneaker and suitcase that can be customized in the world. The store offers all kinds of leather samples, customers can pick the leather styles that they like, put the letters on their shoes or bags, and see the effect of customization after the AR augmented reality technology.

[electricity supplier and online platform]

Lssey Miyake launches limited time WeChat app store

Recently, BAO BAO ISSEY MIYAKE launched the China Limited series "RAINBOW", and specialized WeChat Limited shop for this limited series.

Dior launches limited time WeChat app store

Recently,

Launched the Tanabata online limited time WeChat Mini program boutique, and launched the DIORAMOUR series China exclusive limited edition handbag.

Michael Kors on-line self created WeChat small program full category E-commerce

Michael Kors is formally launched on the first line in the fashion luxury brand industry, the first self-developed brand, long term online, all merchandise category of the electronic business applet, and will be connected with the original member applet to achieve multi scene seamless two-way handover.

Gucci launches customized services based on interactive applications

Based on an interactive application,

A customized service called Gucci DIY is available. Customers can customize their Gucci logo with their own logo Gucci, including Ophidia Tote Shopping Bags and Ace sneakers.

EBay launches image search commodity function

The US electricity supplier giant eBay relies on computer vision technology to launch the image search commodity function. It compares the images with more than 1 billion 100 million real-time Commodity Lists in the eBay platform, and finally presents the most matching products, and arranges them according to visual similarity. It solves the problem that consumers can hardly describe the pain spot with keywords accurately.

[digital marketing]

Farfetch purchases Chi Chi Rui Si, further develops the digital marketing solution.

Farfetch, a British fashion provider, has acquired CuriosityChina, a Chinese digital technology start-up company, which will help Farfetch expand more marketing methods and sales channels to attract more Chinese users.

Chi Chi Rui uses the social media, especially WeChat, to help brands create and manage digital platforms, providing brand relations with customer relationship management, digital marketing and other services.

[product development]

Rothy 's uses 3D weaving technology to produce shoes.

Environmentally friendly shoe brand Rothy 's, using recyclable plastic bottles as raw materials, processes plastic bottles into yarn balls and stains them, and then innovating 3D weaving technology to weave all kinds of texture and color of vamp. This production technology can not only make it possible.

The perfect package of feet is 80% less than that of ordinary shoemaking.

Recently, Rothy 's brand has entered.

And will open online purchase channels in October this year.

[data services]

BELLE international signed strategic agreement with artificial intelligence platform horizon

The Chinese footwear retailer, BELLE international, signed the strategic cooperation agreement with the embedded artificial intelligence platform, combined to explore the deep integration of the retail scene and artificial intelligence technology under the line. With the help of artificial intelligence, the offline retail data is on-line and structured to provide the potential for further digging data value.

[Others]

Martha department stores in London digital technology incubator Founders Factory

Britain

And lifestyle retailer Marks & Spencer (Marsha general) joined the London digital technology incubator Founders Factory, launching a Founders Factory Retail focused on investing in retail technology start-ups, helping Marsha explore new technologies, business models and entrepreneurial thinking.