Analysis Of The Phenomenon Of "Special Supply Of Electricity Providers" In The Textile Market

The price of the same commodity is much cheaper than that of offline stores.

The reason is that these brands are actually two sets of goods online and offline, and the quality of online goods is worse than that of first shipment, because the cost is controlled when purchasing.

For example, a well-known brand of wool brand online shop discount for many years, its online sweater, wool pants and other prices for offline stores 90 percent off to 50 percent off, in fact, also known as "100% wool" two similar styles of sweaters, online purchase handle, warmth and wear are much worse.

Online customer service said, this is "online dedicated contributions".

According to a survey, the average price difference between online and offline buyers and sellers is 20 yuan and 127.25 yuan respectively, with a difference rate of 17.9%.

In addition to clothing, electrical appliances, shoes and hats, bags and other varieties have "electricity providers for special" phenomenon.

When I was in college, I took a course in fabric business. In the class, the teacher told us that if you want to buy a piece of grey cloth in the Shengze market, you should first use your expertise to calculate its cost price.

But if some vendors offer less than you calculate the cost price, you should not think they are cheaters, but in fact, they can still earn money at this price.

At that time, I was puzzled by the half understanding of textile trade. How could it be possible to sell goods below cost and profit? Until I entered the textile industry, I gradually came to understand this "hidden rule".

In the market, the same specification of grey cloth is divided into so-called "market goods" and "order goods".

According to the original meaning, "market goods" should refer to those spot cloth that was produced in advance and sold directly in the market, and the "order goods" should refer to those fabrics that have special requirements and are made by specialized manufacturers.

In fact, in the development of textile market, the "order goods" have become the cloth that has clear requirements in quality. These fabrics are generally heavy and have relatively high quality.

"Market goods" have become the cloth of poor quality and control. In order to control costs, these grey fabrics tend to be more economical in materials and less in weight.

For example, the weight of 400T's polyester taffeta grey "market goods" is often inferior to that of 380T "order goods".

Now, with the change of textile market demand, the "hidden rules" have begun to change.

In today's market, the pace of textile and garment upgrading is faster and faster. With environmental protection, loom stop production and other factors affecting production capacity, people are becoming more and more popular with spot goods.

But now in the traditional sense of "

"Goods" at this stage can not meet their demand for quality, after all, economic development, for many brands, quality is often more important than cost.

But market economy is like this. If there is demand, some people will produce.

In recent years, many enterprises have discovered business opportunities in this area and started producing high quality spot goods.

So now buying fabric in the market, we no longer ask whether your product is "market goods" or "order goods", instead of becoming "selling quality" and "order quality".

Nowadays, more and more clothing brands offer online ordering, offline service delivery, and the boundaries between online and offline become increasingly blurred.

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In the same way, with the continuous improvement of environmental protection, the old looms are constantly eliminated, and the boundaries between traditional "market goods" and "order goods" are gradually fading away, believing that the future "market goods" and "order goods" can gradually return to its original meaning.