618 Merchant Traffic Fell 50% Because Of The World Cup?

Why did the traffic flow drop? Some people think that the promotion time is too long and the attention is too scattered. Some people think that the promotion rules are complex, the time cost is too high, the consumers lose interest; others say that the flow rate is big, the era of shuffling is coming, the electric traders can not stay away from it; more than one user says, "who will manage the 618 when the world cup is coming?"

On June 17th, it was only a day away from the annual "618" peak rush hour.

A few days ago, a number of businesses broke out to the power of billion state. This year, 618 traffic suffered a "cliff type" decline.

Last night, billion state power published an article entitled "618 brew" unsettled case: business traffic ratio has gone to 50% "article, attracting more businesses and users to feedback on the situation of traffic decline.

Why did the traffic flow drop? Some people think that the promotion time is too long and the attention is too scattered. Some people think that the promotion rules are complex, the time cost is too high, the consumers lose interest; others say that the flow rate is big, the era of shuffling is coming, the electric traders can not stay away from it; more than one user says, "who will manage the 618 when the world cup is coming?"

Some users' views on "618 traffic declines" are listed below. We also look forward to your feedback and comments:

Some people say that too frequent promotion, messy rules, complicated play, and less effort have made consumers lose interest:

Look forward to:

The whole people were too tired, exhausted and able to use their shopping vouchers. They thought they could be cheaper. In fact, they could not afford to buy a few dollars with the usual time, which was not enough time for me to waste.

The time cost is getting higher and higher. Who has the time to play with you every day?!!!!

Wear * * * fly:

Do activities every day, engage in activities every month, and engage in activities every year. Which day is the most favorable?

Small * * * *:

Too much promotion is not always a good thing.

Nine * * * *:

The main reason is that the big businesses are not sincere enough. They are still the same routine. They say that it is a big promotion, but many prices are still more expensive than usual.

Good news:

It is not fun to find a routine once it is discovered! It needs new eye catching things.

Some people think that the 618 big promotion time is too long, consumers feel tired, and interest is killed.

H****!

In fact, there is a reason why the 618 front is too long, and the first few days are good.

Strict discipline

It is very hard to understand why such a long front line is to satisfy the customers, which makes consumers feel worthwhile every day, and whether they can buy or not. There is still a big atmosphere for promotion. In the past, the decline in the exchange rate is not to mention, together with the selling day, the business distress is only understood by businesses.

Super * * * Ning:

Do we have to argue with the Jingdong? How long is the battle line, the overdraft is not ourselves? How do we play double eleven? Or so, it is estimated that we will have a tragic case.

A**** Fei:

Who allowed to meet the world cup? But the world cup seems to have little impact on the world cup. Most of the world cup is men's view.

It should be too long.

It has been suggested that the promotion of electricity providers should return to reason and focus on the essence of business.

Yang:

You buy something because you need it, not because it is cheap.

The essence of the artificial Shopping Festival is the brand's backlog of stock and platform's strong pull data. Many businesses are forced to cut prices to participate in activities by Jingdong Tmall.

In addition, artificial festivals will destroy the price system of shops, destroy the value system of customers, and cultivate the bad consumption habits of holding money for promotion.

M****k:

The demand for upgrading the consumer market has begun. The era of unified electricity market will end. The upgrading of products will be the direction and return to the supply side.

On * * * month:

The flow has been dispersed, and has passed the barbaric growth era.

Market is not lack of good products, but lack of good shopping experience.

Qin * * * Qing:

Traffic declines must be a common phenomenon. 618, during this time, our shop has fallen off the cliff.

The reasons are: first, private consumption is weak; two, there are too many channels to choose from consumption, and some time ago, buying a bread machine, choosing a good daughter-in-law, and playing a lot in Jingdong, Tmall and suning.com; three, promotion normalization and big promotion have no attraction. The decline of Juhuasuan's shopping rush is obvious; four, the development of electronic commerce has made the commodity thoroughly pparent in recent years, and the price of the exaggerated price under the line is no longer visible. Most of the online products have no advantage over the line.

In the dust:

Consumption will eventually return to reason. It is not necessary to stop buying, always rely on the sale of greedy and cheap people. After all, it will not last long! Today, traffic is down. In the future, more businesses will disappear, and no one will play with you.

At the same time, we must also deal with the relationship between brand and channel.

The power of Jia:

Not giving users back to the brand, rhythm is always a channel.

He ****l:

The platform focuses on the consumer mentality, but the brand itself should match with the brand itself, choose the right one and walk the way of meeting the brand's mentality.

Luxury:

The higher the cost is, the higher the cost of getting the traffic. The electronic business platform is the money to earn traffic. The platform doesn't care how much your conversion rate is.

Some people saw the break at once, and thought that the time to shuffle the flow came.

M**** Zhang:

The days of landlords are also bad, and the flow of traffic is not good enough. Everyone in WeChat and under the line sees it and sees who moves faster.

Wang Zai Zan:

Smart businesses have learned to put more eggs in a few baskets, where consumers are most concentrated, and businesses will go there. Consumers will surely have more time to open WeChat than Taobao every day.

Guo * * * Ping:

The rise of social networking has separated most of the traffic.

A****:

Ants eat images at a stage, diluting the flow of access resources; in the two stage, user habits struggle to reduce stock users; the total demand remains unchanged, and secondary and non-standard active search traffic is being pferred to the passive flow with social interaction as the carrier.

Hui * * * * Gang:

The era of de centralization has come quietly, and this will obviously bring a big bonus to the online market.

M**** son:

The era of large flow of shuffle has arrived, and every electricity supplier can not stand aloof from the outside world.

In many comments, it seems that someone has given the real answer to the drop in traffic volume:

K****y:

Look at the world cup. Who will be free to talk to you?