14 Chinese Companies Are On The List, And 100 Of The 2018 Most Valuable Brands In The World Come Out.



In May 29th, the world's largest communication group WPP and kayton Huatong unveiled the ranking of "BrandZ global brand value 100 in 2018" in London, England.

Google is the most valuable brand in the world, followed by apple. The two brands are worth more than 300 billion dollars.

Chinese brands Tencent and Alibaba entered the top ten.

The total value of the 100 brands is US $4 trillion and 400 billion, an increase of 21% over the previous year.

The brand value of Jingdong has increased by 94% over the previous year, leading the brand's fastest growing 20 brands this year.

The list shows that in 2018 China had 15 brands on the top 100 list, and the total value of Chinese brands increased by 47% over the same period last year, increasing by two times more than that of the United States (23%).

In addition, technology related brands continue to dominate, and data driven technologies such as artificial intelligence have made brands more vibrant.

Among them, Tencent occupies the list (fifth), Alibaba (ninth), China Mobile (twenty-first), Moutai (thirty-fourth), Baidu (forty-first), Ping An (forty-third), HUAWEI (forty-eighth), China Construction Bank (forty-ninth), Jingdong (59), Agricultural Bank of China (sixty-ninth), China life insurance (sixty-ninth), Bank of China (sixty-ninth), AIA insurance (position) and SF (position).

In luxury goods and

In the field, there are six enterprises in the world.

Among them, Louis Weedon (twenty-sixth), Nike (twenty-ninth), Hermes (thirty-ninth), ZARA (forty-second), Gucci (fifty-fourth bits), Adidas Adidas (100th).

"BrandZ brand global brand value 100" is one of the most authoritative and largest brand valuation reports in the world.

The brand valuation study adopts a unique survey method in the industry, which combines the interview results of about 3000000 global consumers with the financial and business performance analysis of various companies (according to the Kay consumer index and the financial data of Bloomberg).