Strengthen The Hebei Clothing Province Government Action Schedule!

Recently, the Hebei provincial government issued the "Hebei clothing industry pformation and upgrading action plan" (Ji Zheng ban [2018] 62), hereinafter referred to as "action plan".

The direction, strategy and way of developing garment industry in Hebei have been put forward comprehensively and concretely. The contents, paths and timetable of Hebei's development towards "clothing province" have been clarified. The goal of "five major projects" has been put forward to vigorously implement "making Hebei's clothing", that is, to cultivate 7 distinctive industrial clusters, to create 5 fashion creative design parks, to cultivate 10 famous clothing brands, to cultivate top ten fashion designers, and to create 1 famous domestic fashions.

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The action plan has been inspiring and has greatly encouraged Hebei's textile industry.

Industrial Development morale.

The main goal: by 2020, we will vigorously implement the "five major projects", namely, cultivating 7 major industrial clusters, creating 5 garment creative design parks, cultivating 10 famous clothing brands, cultivating top ten fashion designers, and creating 1 well-known fashion shows. This will enhance the fashion design ability and intelligent manufacturing level of the province's garment industry, and enhance the brand leading role and the quality of industrial development. The main business revenue of the garment industry above the scale of the province reaches 180 billion yuan, with an average annual growth of 10% or so.

Building advanced clothing manufacturing heights

With "smart manufacturing" to improve clothing quality.

Support enterprises to carry out technological pformation, build intelligent factories and digital workshops, build green supply chains, develop large-scale customization, support enterprises to build information platform for interaction between consumers and production enterprises, supply industrial chain collaborative supply platform, realize customized production intelligence, cultivate 7 distinctive industrial clusters, propose targeted development paths according to different characteristics of industrial clusters, build 5 major garment creative parks, build characteristic towns of clothing and clothing, set up public service platform, focus on construction of garment industry alliance in sub sectors, build B2B+O2O sharing economic platform of Jizhong textile and garment industry chain, guide enterprises to embrace development, give full play to overall advantages, realize resource integration and optimization, and win win cooperation.

Highlight the creative design lead.

Support garment enterprises to strengthen creative design, meet the consumption needs of different levels and styles, enhance the market competitiveness of Hebei clothing, and introduce high-level clothing design institutions.

By introducing famous fashion design institutions and talents, carrying out docking activities, purchasing design services, and launching a pilot demonstration park (platform) of state-level textile and garment creative design, we will speed up product upgrading and brand building, and train high-end design talents.

Through developing clothing design training, participating in the design competition at home and abroad, and selecting the top ten designers in Hebei, it will create a good atmosphere for the development of fashion designers.

Cultivate a number of superior brands.

Organizing enterprise benchmarking study, carrying out brand building training, increasing publicity, building flagship stores, experiential shops and other marketing models, encouraging the registration of Madrid trademarks, supporting the construction of clothing brands in our province, creating a number of dominant brands, introducing a number of brand enterprises, actively docking with international and domestic well-known brand clothing enterprises, launching brand cooperation, organizing professional investment in and outside provinces, and striving to establish a "fast fashion" concept clothing brand by setting up a number of well-known international and domestic brand enterprises in our province.

Through rapid market reaction, consumers can get fashion experience at low prices and form a batch of private brands. They are making use of famous exhibitions to make "Hebei clothing".

It is mainly through the participation of famous exhibitions in Hebei to enhance the brand influence of "Hebei clothing", create famous exhibitions in Hebei clothing industry, organize and organize the Hebei clothing design competition, strive to build a well-known Hebei fashion show, support regional clothing brand building, create regional business cards, create urban fashion circles, and promote the development of clothing and related fashion industries.

Cloud clothing town pioneered fashion smart platform

Recently, the town of cloud clothing was formally signed with China Fashion Association, China Fashion intelligent manufacturing technology innovation strategy alliance.

The project is positioned as "the three major platforms for cross border integration and open cooperation of clothing intelligence technology", namely, apparel information resource platform, apparel research and development platform and clothing product promotion platform.

In the future, clothing information will be aggregated, key technical problems will be tackled, clothing technology innovation will be promoted, industry resource allocation will be optimized, and new technology will be promoted and applied in the apparel industry.

Zhao Xiaodong, President of cloud clothing Town, said that the "Hebei garment industry pformation and upgrading action plan" has just been released, which greatly enhanced the confidence of all the businesses and merchants in the town.

The signing of the "Yun Shang Town - Yun Shang clothing smart center" project has been timely and accurately complied with the strategic development orientation of "actively implementing intelligent manufacturing and creating advanced clothing manufacturing heights" in the action plan.

Wei Yongjun, vice president of Hebei textile and garment industry association, said that after the action plan was released, the association immediately organized enterprises to take part in the Shenzhen fashion show in July, and began to organize two activities with the provincial labour Hall: holding the "ten costumes of Hebei province" and "ten best fashion designers in Hebei".

"Government led clothing brand selection is the first time in our province, showing our province's strong determination to develop the clothing industry."

In order to organize these activities, the Hebei textile and garment industry association has led experts to study the apparel industry cluster and clothing enterprises.

"By participating in the exhibition, first of all, we can help enterprises change their concepts and further expand their openness and go out.

Secondly, Hebei's clothing products will be taken out to expand the influence of Hebei's clothing industry in the industry.

Three, there will be solid results, cooperate with local enterprises, docking with local designers, introduce design forces, and promote the pformation and upgrading of garment industry in our province.

Wei Yongjun said that the key clothing industry cluster of the organization participated in the Shenzhen fashion show with regional brands, and Hebei also attached great importance to it.

Booth fees and decoration fees are subsidized by provincial financial funds and unified decoration image is not charged for exhibitors.

Xiong an enterprise has taken action.

Chen Jing, deputy county head of Rongcheng County, Xiong an New District, told reporters that Rongcheng County encouraged local enterprises to do original design and brand establishment. At present, enterprises have begun to try.

Yue Shang clothing company is a local wool and cashmere product company. In October last year, the company cooperated with Beijing independent designer Jiwen. The company was responsible for providing men's clothing design for the company, and it is expected to release its own brand at the end of the month.

Recently, reporters in Rongcheng county also learned that the third Baiyangdian International Garment Culture Festival will be held in this county in from September 15th to 17th this year.

Rongcheng county magistrate Wang Zhanyong told reporters that the cultural festival will be based on the high-end high-tech positioning of Xiong an New District, combined with the demands of traditional industry development, and promote the cross border integration of industries through creative design, market cultivation and brand building.

It is reported that in order to ensure the smooth implementation of the action plan, Hebei has also put forward 5 safeguards: strengthening fiscal and tax support, innovating financing methods, strengthening investment attracting intelligence, promoting open cooperation, and optimizing the development environment.