UNIQLO Is More Fashion And Will Also Join The Online Designer Series.

The UNIQLO, known for its basic funds, is becoming more and more fashion.

In May 18th, the Tomas Maier and uniqlo cooperation series will be sold in selected stores and official flagship stores in 19 countries and regions around the world.

It is also the first time that UNIQLO and Tomas Maier have launched a series of holiday costumes.

This is the fourth Uniqlo U series released by the first year of QQ, the eighth quarter of the Ines cooperation series, the first series of MARIMEKKO cooperation series, the second series of JW Anderson cooperation series, and the 50th anniversary joint commemorative edition of the 50th anniversary commemorative edition of the famous Japanese comic magazine "Youth Weekly JUMP".

According to UNIQLO, the choice of BV design director Tomas Maier has been the first designer of the holiday series.

First of all, of course, is due to Tomas Maier's own fashion gene.

As one of the most popular designers today, Tomas Maier launched its personal name brand Tomas Maier in the US in 1997.

In 2001, he was introduced by Gucci Tom Ford as the creative director of the group's top luxury brand Bottega Veneta in Italy.

You know, before Tomas Maier joined the brand, the brand of the top leather brand, known as "Italy Hermes", was limited to the traditional bag only in the impression of outsiders.

Since he joined, the brand has gradually become the darling of the fashion industry.

One of the hottest fashion items today is the BV leather stitching handbag.

The 2018 spring summer series designed by Tomas Maier for BV

Moreover, in his fashion language, he can see the Germans' rigorous pursuit of detail and quality and the casual style of American style, and the casual luxury experience is the unique feature of his works.

This coincides with the idea of "LifeWear service life" that UNIQLO wants to express.

Today, he lives in the sunshine beach and the bustling city of Miami, with strong sensitivity to colors and patterns.

The color and design inspiration of the holiday series came from the sun of Florida, the birthplace of the Tomas Maier brand, with bright colors, Tomas maier classic palm tree elements, high-end fashion design and uniqo AIRism black tech fabric double sword combination.

For this cooperation, Tomas Maier said, "the design of this cooperation series can deal with different occasions.

Beaches can be turned into casual wear. Casual shirts and polo shirts are also suitable for urban life. This is also my brand concept, so that clothes can meet different needs of life.

Even a single item purchased for holidays or certain occasions should also apply to the daily life of the year. "

Katsuda Yukihiroshina, senior vice president of UNIQLO fast marketing group and head of global research and development center of UNIQLO, said: "we are very pleased to work with Tomas Maier to create an exciting new series for LifeWear life.

I believe that customers will love our first holiday series and add energy to our daily life, weekend leisure and holiday travel through fun.

It seems that UNIQLO, which is famous for its basic funds, is becoming more and more fashionable, and it all starts in 2002.

Recognizing the importance of design to brand, UNIQLO established UNIQLO UNIQLO Research (UNIQLO Design Studio), and launched Designers Invitation Project in 2006.

Since 2007, it began to test the cooperation of water designers and collaborated with Alexander Wang in 2008.

From 2009 to 2011, UNIQLO co operated with Jil Sander, which lasted for 5 seasons. In 2014 and 2015, it was named "Best of+J" to re sell some of its products.

In 2011, UNDERCOVER was introduced.

Women's wear and children's clothing basic "UU" series; in 2012 and Theory founder Andrew Rosen jointly launched the T Down series of autumn and winter.

The three year cooperation with Jil Sander has also been seen as the first important foundation for the launch of UNIQLO and external designers.

After all, the three years of cooperation gave UNIQLO enough time to detect.

At the same time, explore the way to deal with designers.

Since 2013, UNIQLO has also reached a strategic cooperation with the New York Museum of modern art (MoMA) to sponsor free admission every Friday night.

Since then, cooperation with Christophe Lemaire has made many people change their traditional view of UNIQLO.

Christopher Lemaire was once a Hermes dress.

Chief inspector.

Since its first collaboration with UNIQLO in the autumn and winter Uniqlo * Lemaire Series in 2015, it officially announced its accession to UNIQLO in June 2016 and is the artistic director of Paris research and development center in UNIQLO, responsible for designing the Uniqlo U series.

It is not hard to see that UNIQLO is still moving forward without stopping.

On the one hand, it enriches the product line of its brand; on the other hand, it also meets its broader development needs.

After all, in terms of price, UNIQLO designers' cooperation series will be slightly higher than their ordinary products, and more consumers will be captured in design.