Ali, Jingdong, Tencent, Who Is The Most Effective In The New Retail War?

According to the world clothing and shoe net, 2017 is the first year of the new retail season.

Holding Yonghui supermarket and joining Carrefour,

Launch the box horse fresh life to try to reconstruct the format.

Lenovo and other enterprises are also competing in innovative cross border supermarkets, experiential Specialty Chains, IT retail and other fields to sacrifice their killer mace.

New retail sales are very popular, but business models, emphasis and advantages are different.

In this war, whose operation mode is more efficient and whose layout is faster, who can beat the user's pain points better?

Box horse fresh: set restaurant supermarket in one, O2O integration

Ma Yun, chairman of the board of Alibaba group, was the first to propose the new retail concept.

In the operation process of Ali's brand box, Ma Sheng Sheng, the product iteration is constantly being carried out to explore the landing business mode of the new retail concept.

The box and horse set up restaurants and supermarkets in one place, and opened online APP orders and offline stores to buy two channels.

In order to enhance the user experience, the box horse launched no service delivery of 3 minutes, 30 minutes free delivery, unconditional return, refund of Alipay instant arrival service, improve efficiency and also have strong competitiveness.

Jingdong: opening a thousand stores on a daily basis, giving a unified supply under the energy line

Ali's operation in the new retail direction has created the battle for major giants in this field.

In April 12th, Liu Qiangdong announced in 2018 China's "Internet +" digital economic summit that Jingdong had to open 1000 stores a day, and every 300 to 500 meters would have a Jingdong convenience store.

This is another battle letter of Jingdong in the new retail field.

The biggest feature of Jingdong convenience stores is to cut down the purchase channels and build channels to facilitate the relationship between shopkeepers and suppliers, so as to maximize the interests of the three parties of Jingdong, offline stores and suppliers.

In addition to the main retail business, it also provides other life services and other businesses.

But in this mode, the unified management of stores can not be ignored. Once the situation is mixed up, the reputation of the brand will be hit.

Lenovo: new retailers help sell products, and stores cut into consumer scenarios.

In fact, new retail is not only a business mode, but also a kind of thinking, including integration of resources, user centered, precise marketing and so on.

Lenovo used this kind of thinking in the sales channels of smart phones and other products, standardized product listing, store construction, personnel training and other links, presenting users with a more unified and simple shopping experience.

In January 28, 2018, Lenovo's first new retail store opened in Jin Yuan, Beijing Yansha shopping center. The "Smart Life" store has set up private customized, interactive classrooms and smart choice areas to meet the demands of socialization and experience, and create comfortable shopping scenes for consumers.

New retail outlets can not only get online traffic, increase user stickiness, but also play a huge role in daily product sales.

In March 23, 2018, Lenovo's new Lenovo S5 was officially launched.

As Lenovo's important strategic channel partner, Lenovo's new retail outlets in China have completed real-time reloading on the 20 day of the conference, and consumers can go to nearby stores to experience and buy.

In addition, for online users, stores can enjoy 4 hours of speed within 10 km, some customers even get the new machine in 1 hours, and truly achieve the precise matching between online and offline.

Looking at the new retail layout of the above enterprises, each is combined with its own advantages, such as Jingdong's logistics, Ali's big data, Lenovo's supply chain capabilities, and so on.

Many players play different skills. Which do you prefer?

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