"China Fiber" Is Leading The Pformation And Upgrading Of The Whole Industry.

According to the world clothing shoes and hats net,

The role of raw materials and fibers in the industry chain has always been relatively "plain", and it is difficult for most consumers to have fibers and "

"Popular" and "fashion" and other hot words.

In fact, fiber not only has brand, but also has the ability to start the brand, and it can also affect the whole extent to a large extent.

The popular trend of circles.

Through the publication of "China's fiber fashion trend", "China fiber" is a public brand in the global market. Its rising international influence is leading the pformation and upgrading of the whole industry.

Fiber is the source of the textile industry chain.

To fully demonstrate the leading role of fiber in the textile industry innovation, since 2012, the Ministry of consumer goods industry of the Ministry of industry and the Chinese chemical fiber industry association has launched the "Chinese fiber fashion trend".

Nowadays, the "Chinese fiber fashion trend" has become the annual event of the chemical fiber industry at home and abroad.

As a weathervane for the development of China's chemical fiber industry, it is promoting the pformation and upgrading of the entire industry with the continuous international influence, so that the "Chinese fiber" public brand will shine brilliantly in the global market.

The industry believes that the 6 year practice of "China's fiber fashion trend" has not only created a precedent for the trend research of raw materials in China, but also pointed out the direction for the entire textile industry to push forward the structural reform of the supply side, implement the strategy of "improving quality, increasing variety and creating brand", and relying on soft power to drive the upgrading of pformation.

Trend research starts from the source.

"The trend of China's fiber fashion" has changed the fashion research mode of "fashion color fabric ready-made garments" in the global fashion circle, and opened up a precedent for the trend research of raw materials in China.

What is the trend of Chinese fiber popularity?

To put it simply, it is a professional platform to showcase the hottest, most technological and market potential fiber technologies and products in the world.

It takes the technology as the core and the demand as the guide, deeply studies the consumption trend, and guides the fiber enterprises to increase the innovation of the new fiber products, and regularly delivers the new product information with the latest, most advanced, differentiated and leading international products to the downstream manufacturing enterprises, thereby expanding the application area of products and improving the contribution rate of the fiber brand to the development of the textile and chemical fiber industry.

After years of rapid development, especially after the "golden ten years" from 2000 to 2010, China's chemical fiber industry has entered a bottleneck stage to a certain extent.

At present, China's chemical fiber production accounts for nearly 70% of the world's total output and ranks first in the world.

However, China's chemical fiber industry is still big but not strong. The core elements of technological innovation capability, product development intensity, brand influence and so on still have a huge gap compared with the international high-end capacity.

With the contradiction between irrational structure and overcapacity, the demand for pformation of China's chemical fiber industry is imminent.

"We must find a new breakthrough to completely reverse the mode of industrial enterprises relying solely on quantity expansion for many years, and turn from hard power construction to soft power upgrading.

This means that enterprises must pay more attention to product research and development and pay more attention to brand building than ever before.

Duan Xiaoping, President of China Chemical Fiber Industry Association, told the Economic Daily reporters that the release of "China's fiber fashion trend" is to maximize the energy of technological innovation and brand building, leading the whole industry to pay attention to fiber brands and develop brand products.

In March 2012, the consumer goods division of the Ministry of industry, the China Chemical Fiber Industry Association, Donghua University and the textile and chemical fiber product development center jointly issued the 2012/2013 China fiber trend report in Beijing.

10 kinds of high performance, high tech content, green and green new fibers were selected for the list of special-shaped fine denier moisture absorption and sweat perspiration polyester fibers, dyed polyester fibers, bamboo pulp fiber and chitosan fiber.

The successful publication of the "China fiber fashion trend" marks that China's chemical fiber industry has finally made the pition from "quantity growth" to "quality improvement".

Xiaoping said.

As a starting point, "China's fiber fashion trend" is released once every March. Its positioning and concept become clearer and clearer. The theme of publishing is becoming clearer and clearer, and the content, form and presentation way of publication are more and more abundant.

It can be said that its appearance has changed the fashion research pattern of "fashion color fabric ready-made garments" in the global fashion circle, and opened up a precedent for the trend research of raw material ends in China.

Statistics show that over the past 6 years, the "Chinese fiber fashion trend" attracted more than 400 enterprises to participate in the declaration, covering more than 580 fiber products, releasing 25 categories of fiber varieties, more than 200 products from 138 chemical fiber enterprises on this platform, and the average R & D investment proportion of enterprises increased from 2.5% in 2011 to 3.8% in 2015, and the proportion of products reached the international leading level was close to 70%.

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What is even more surprising is that the "China fiber trend" service has more than 100 fiber brands. About 50% of them have built up product brands on the basis of brand names, such as the colorful yarn of Sheng Hong group, the magic silk of Xinxiang chemical fiber, and Darien of Xinhui Mei da.

"As the raw material of textiles, the role of fiber in the industry chain has always been more" plain ", especially the pmission to the consumer side. This problem is more obvious. It is difficult for most consumers to connect fibers with" brand "," pop "," fashion "and other hot words.

Facts have proved that fiber not only has brand, but also can brand, but also to a large extent affect the fashion trend of the whole fashion circle.

Xiaoping said.

Collaborative innovation, starting from docking

To achieve the overall upgrading of the textile industry, the whole industry chain must be coordinated and innovated.

Only when the fiber and the product and brand as the terminal promote each other, will the effect of superposition be accelerated, so as to accelerate the value of the whole industrial chain.

The "China fiber fashion trend" campaign has been held for 6 years. It has not only enhanced the overall strength of the innovative fiber enterprises and the "China fiber" brand, but also received wide attention from downstream industries such as knitwear, clothing, fabrics and home textiles. It has provided fruitful models and ideas for China's textile industry to achieve integrated innovation at the critical stage of pformation and upgrading.

At present, China's textile industry is upgrading and upgrading in the direction of technology, green and fashion. The whole industry chain collaborative innovation and joint efforts to create soft power of the industry need joint efforts from all aspects of the upstream and downstream industries.

Only when the fiber and the product and brand as the terminal promote each other and produce superposition effect can we speed up the overall level of the textile industry and the value of the whole industrial chain.

"The release of" China fiber fashion trend "is a pioneering undertaking in the chemical fiber industry.

Gao Yong, Party Secretary of China Textile Industry Federation, said, "the trend of China's fiber industry" has always emphasized the integration and innovation of downstream industry chain, channel and value chain.

Through this platform, all the links in the industrial chain can be informed of the most authoritative and advanced information.

On the one hand, the pmission of these information will help lead chemical fiber enterprises to develop new products, and guide downstream enterprises to use our own research and production of popular fibers, enhance price competitiveness and profit margins; on the other hand, it can provide a more comprehensive decision-making basis for downstream enterprises in production, design, procurement and other links.

"The research and development of fiber products is not an isolated act, but a social activity.

With the participation of scientists, designers, producers and media, fiber can better integrate with technology and fashion, and ultimately serve life. "

Renowned designer Wu Xuekai said.

In the past 6 years, the influence of "China's fiber fashion trend" has become more and more influential, and its coverage is becoming wider and wider.

At present, the participating enterprises are no longer confined to upstream chemical fiber enterprises, and more downstream enterprises have joined them, and the upstream and downstream businesses have achieved closer cooperation.

Wang Yuping, vice president of China Chemical Fiber Industry Association, told reporters that the application of fiber and related products has expanded from clothing and home textiles to a broader scope.

For example, in order to meet the special needs of engineering fields such as safety and defense, industrial textiles have put forward stricter requirements for fiber functions.

The "China fiber trend" has launched the "engineering fiber". It recommends to the downstream enterprises the special functional fiber brands and technologies that can be widely applied in the fields of air and water filtration materials, protective clothing, safety belts and marine cables.

Improving supply from "three products"

"China fiber trend" can guide chemical fiber enterprises to consciously provide human, material and financial resources for building brand products and brand enterprises, and is conducive to promoting the "three products" strategy of "increasing variety, quality and brand" in the textile industry.

At present, China's textile industry is continuing to push forward the structural reform of supply side and the "three products" strategy of "increasing variety, improving quality and creating brand".

Looking back on the course of the release of "China's fiber fashion trend", we can see that the launching activities are very suitable for these two development strategies.

In the past 6 years, the "China fiber fashion trend" campaign has been continuously committed to helping chemical fiber enterprises upgrade their supply levels and guide enterprises to produce better and more adaptable chemical fiber products.

"It can guide chemical fiber enterprises to push forward the structural reform of supply side more consciously, and provide more manpower, material and financial resources for building brand products and brand enterprises."

Gao Yong said that during the "13th Five-Year" period, the "Chinese fiber fashion trend" campaign will continue to push forward.

As the most professional and authoritative platform in the industry, "Chinese fiber fashion trend" not only tries to show the fiber's quality characteristics, technology content and brand culture connotation, but also pays close attention to consumer demand, striving to improve the supply level, and guide consumers to adapt to the new way of life and the concept of life.

For example, with the continuous innovation of chemical fiber technology, many differentiated and functional fibers have been published, providing unlimited possibilities for downstream product development.

For example, the emergence of smart fiber, functional thermal fiber, functional cool sensing fiber, ecological antibacterial fiber and other products has expanded the space for fabric development and application, making people's lives full of technology, fashion, environmental protection, health and other elements.

At the same time, electronic information and Internet technology have also led to the diversification of the fiber marketing model.

In this context, chemical fiber enterprises need to integrate closely with the downstream and promote multi-level services.

For example, provide customized services for downstream needs, change the traditional way of thinking of "selling products", and truly achieve the "production sales service integration" operation.

The original intention of releasing the "China fiber fashion trend" campaign is to add a firewood and a fire to the "China fiber" brand building, and enhance the overall image and influence of Chinese fiber in the international market.

In the future, the chemical fiber industry will continue to rely on the "China fiber fashion trend" activities to further enhance the competitiveness and influence of "China fiber" brand, and help the chemical fiber industry and even the entire textile industry to accelerate the pformation and upgrading.

Xiaoping said.

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