Fashion Subscription Model Is Becoming More Mature, Fashion Industry Will Be Influenced By Digital Innovation.

NPD group found that

The subscription service in the industry has matured and gained considerable sales volume.

Fashion subscription mode has matured, and traditional retail industry has added strong rivals.

Trunk Club, Le Tote and Stitch Fix provide "clothing subscription box" service. They send many clothes to consumers according to their individual needs, customers leave the clothes they want to buy, and send the rest to them.

Of the consumers surveyed by NPD, 15% said they had used the service, and 14% of them wanted to try it.

35% of the respondents knew nothing about the service, indicating that there was still room for development of subscription services.

Marshal Cohen, an analyst at NPD group, said: "the retail industry has taken on a new look. Traditional retail channels are faced with competition from non-traditional channels, and subscription services are the latest competitors."

Subscription services have made progress in the field of clothing.

"Nowadays, consumer shopping is becoming more and more critical. They aspire to personalized service, and subscription services can meet their needs."

Cohen says.

Stitch Fix recently extended its subscription service to men's clothing and quietly submitted the listing documents, with a valuation of US $3 billion to $4 billion.

Meanwhile,

Clothing ordering service, Prime Wardrobe, has also been launched.

If the new service is on the rise, traditional retailers will be in a more difficult position.

Last year, Amazon and fashion Stitch Fix ranked the top ten of clothing business.

"At present, retailers are trying to find the right way to integrate online and offline channels to meet consumer demand," Sadd said. "Amazon is not afraid to try and explore the way in fashion."

China's retail enterprises still lag behind other countries' counterparts in the delivery of all channel orders, and the profitability of enterprises is also a major challenge.

Due to the complexity of the all channel order delivery system and the high cost, many enterprises actually choose to shrink the scope and intensity of full channel delivery.

In the first 23 weeks of this year, Amazon's clothing sales amounted to US $1 billion 450 million, an increase of 15% over 2016.

"Because Amazon has not strictly cracked down on counterfeit goods, many luxury brands refuse to sell in Amazon, and Amazon is still looking for breakthroughs in this area," said Nathan Rigby of One Click Retail, a retail analyst. "Despite this, Amazon has achieved great success in the field of everyday goods, such as jeans, socks, underwear and men's work clothes.

Amazon is very focused on the fashion market.

Just last week, Amazon launched its own footwear brand, The Fix.

NPD prediction,

More and more will be influenced by digital innovation.

Cohen said: "subscription service still has much room for development. This innovation is convenient and meets the personalized needs of consumers. It will continue to change the face of the fashion industry."

For more information, please pay attention to the world clothing shoe and hat net information report.