Vetements Is Tired Of Underground Culture.

Youth subculture, long sleeves and outlines...

There is no doubt that these are still popular at the moment.

Elements are again becoming the focus of Vetements.

According to the world clothing shoes and hats net, since 2015, Vetements, which was founded for only a year or so, has entered a blowout outbreak period, and there have also been many followers.

But recently, Demna Gvasalia, the core figure of Vetements and Balenciaga creative director, said in an interview with reporters that he wanted to turn the page.

"I'm a bit fed up with things in the underground culture. I want to do some creative work in another way. For example, in the future, I want to start with observing the clothes that people actually wear, and thinking about how to dress like this. I don't want to make it too conceptual, but indeed, future works may be more rational, instead of being surrounded by nightlife and bars all the time, although this is part of my life, but it is no longer the focus of this stage."

And from Vetements to Balenciaga

The series has been marked by the super size and exaggeration ratio, and Demna Gvasalia attributed it to childhood circumstances: "when I was a kid, the clothes in the closet were so big that my jacket size was always too large, because it could make me last two or three years."

In April of this year,

Also announced that the office moved from Paris to Zurich, Switzerland, which is not closely related to the fashion industry. For this reason, the chief executive of Vetements and Demna Gvasalia's Guram Gvasalia have said that the low tax policy of the Swiss government is one of the reasons that affect its migration base. Demna Gvasalia also admitted to reporters that Zurich's pragmatic atmosphere is more attractive to him than Paris's boasting.

"The reason for moving to Zurich is that the city does not have so many labels. People living here consider more about the practicality of clothing, not just from the aesthetic level.

Now I very much hope to stay away from the conventional aesthetic routines in the fashion circle. Now it is too drunk to float on the surface and forget that it is a product in the final analysis.

Reducing the sub culture's gimmick and increasing the consideration of product design is the future focus of Demna Gvasalia.

In this regard, he used worker uniform as an example. The design of these special work clothes is not only for aesthetic needs but for functionality and practicality.

However, throughout the recent series of Vetements and Balenciaga, functional clothing has also been seen many times. However, the interpretation of the subculture is often unitary.

It is especially necessary to point out that although the two brands are completely different in style and location, but from the Balenciaga 2017 autumn and winter men and women wear series, Demna Gvasalia has obviously changed, no longer repeating profile and single product design, but a more refined avant-garde image.

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