Cross Border Cooperation Of "NEAR WHITE White Shirt" Stunning China International Fashion Week

The 1st Anniversary brand NEAR WHITE white shirt special exhibition was held at the Golden Hall of Beijing Hotel, China fashion week.

In addition to NEAR WHITE white shirt design director Wang Xiaoshi's "white shirt dress" series, there are two other co signing designers who participated in the show. They launched NEAR WHITE X TIMFORMATION, NEAR WHITE X Azrael.YM two series respectively, and design director Wang Xiaoshi is responsible for maximally retaining the different styles of designers so as to grasp the tacit integration between them and the "NEAR white shirt" style.

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In addition to having its own fixed designer, it has worked with more than 20 designers. These designers have a very clear personal style and stable design quality. Their combination with NEAR WHITE white shirt is the process of redefining the concept of white shirt accepting different styles of designers. The result of this fusion is that the platform will produce more than 200 sets of 2017 three series of look, which respectively explain the three different directions of healthy rhythm, fashionable and fresh style and real style.

On the basis of a number of designers who are responsible for different styles of white shirts, the selection of white shirts for fabrics is very harsh. Different series of white shirts will be applied by hand embroidery, stitching and other complex processes.

"NEAR WHITE white shirt" began at the end of 2016, the brand in the overall positioning and tonality under the overall grasp, vigorously promote the "crossover" strategy, through this strategy will further strengthen the original.

Viscosity.

At the beginning of 2017, NEAR WHITE white shirt and caricature artist Tango crossed the boundary cooperation, launched the joint lovers series product 8.

With the maturity of the new consumption main force and the decisive force in the consumer field, the "unique" consumption pursuit has become the driving force of consumption in the depths of human nature.

In particular, clothing, a distinctive personal symbol, has begun to take a clear-cut trend towards niche and differentiation.

For the new generation of consumer groups, too much publicity.

And too mediocre explosion can not lead the new fashion concept.

Therefore, the clothing niche has become a clear trend. "NEAR WHITE white shirt" is based on the needs of the new consumption trend, with a temperature, historical brand story, and a creative and experienced designer platform, to all different personalities, different identities, different ages, but the pursuit of unparalleled experience, hoping to use a little bit of refined interest, so that they can understand themselves better, so that their own uninhibited, lively, sexy, intellectual, witty, punk, power, desire can be a simple and appropriate form of individuals, to provide the best expression of personal style.

This NEAR WHITE white shirt special issue only takes "white shirt" as the divergent source. It is the subversive landing of the vertical brand in the local fashion field. The rhythm series and the two Vitoria series have been launched in the quarterly cycle.

For more information, please pay attention to the world clothing shoes and hats net report.