LV Handbag Market Capitalization Exceeded $100 Billion

The luxury industry is getting warmer.

Thanks to the recovery of performance, the world's largest

group

Market capitalization exceeded $100 billion for the first time.

By the end of the press release, LVMH Group recorded 194 euros per share, with a market value of 98 billion 716 million euros or about 103 billion 900 million dollars, and its stock price has risen 25% over the past year.

According to the LVMH group's earnings data, the 2016 annual Group sales grew by 6% to 376 billion compared with the same period last year. Its main businesses include wine, spirits and fashion.

Perfume, beauty, watch and jewellery and retail sales all recorded high or double-digit growth in the fourth quarter of last year.

The fashion leather Department, which owns LV, Fendi, Givenchy and Celine, recorded an increase of 8.2% to 3 billion 780 million euros in the fourth quarter, an organic growth of 9%, far exceeding the 5% expected by analysts.

Last year, sales of leather goods department and jewelry watch Department of LVMH group reached a record of 16 billion 300 million euros, or about 118 billion 300 million yuan.

The group emphasized that the growth in 2016 largely benefited from the group's core brand LV's new perfume series, Marc Newson's newly launched Horizon suitcase and the sales of its classic products.

As the most important luxury brand of LVMH group, LV actively seeks new growth and is turning younger.

LV brand creative director Nicolas Ghesqui re launched a further trial in September last year for the younger generation and technology convergence. For the first time, the mobile shell challenge "It Bag" market was launched for the first time, and has won the favor of many Millennials.

LV's latest cooperation with Supreme is also regarded as one of the reforms made by luxury brands to cater for the tastes of the Millennials. Some people even call it the most anticipated series of cooperation in recent years.

HSBC released an evaluation of the group earlier, promising LVMH group's performance trend, and very much agreed with LV's strategy of relying on entry-level handbags and small leather goods complementary product lines.

The report of luxury analyst Antoine Belge and Erwan Rambourg shows that LV and Italy luxury brand Gucci are the best performing luxury brands nowadays, and are loved by millennial consumers.

HSBC also predicts that the future consumption of Chinese consumers in LV will account for 30% of the total sales of the brand, which will continue to be an important consumer of the brand.

In addition, online sales have become the most important engine of growth in the luxury industry.

At present, the total sales volume of LVMH group is only about 5% Euro 2 billion, which obviously can not satisfy the ambition of LVMH Group Chairman and CEO Bernard Arnault.

According to the world clothing shoes and hats net, LVMH group is preparing to build a large business platform itself. Internal information means that the electronic business platform is positioned as the French version of Net-a-Porter, and will be launched in June.

The French luxury brand C e line, who has long been away from the Internet and social media, will also focus on digital upgrading and pformation in April when it comes to the new CEO S verine Merle. It will launch the first e-commerce platform at the end of the year.

It is noteworthy that in the fashion industry besides beauty makeup, it also includes the fast fashion brand Zara parent company Inditex, which has entered the market value of 100 billion dollars.

Up to now, the group has a market value of about 97 billion 100 million euro and 102 billion 300 million US dollars.

More interesting reports, please pay attention to the world clothing shoes and hats net.