How Can AOKANG Prepare For "Double Eleven" This Year?

In November 11th,

The eighth shopping Carnival will be officially opened. For netizens, this is a scene.

Carnival, but for the "double eleven", the elder statesmen of Six Dynasties.

In terms of electronic commerce, it is a marketing decisive battle.

According to Wang Zhentao, chairman of AOKANG, this year, "double eleven", AOKANG is playing the star network live broadcast, launching the East China logistics center, strengthening the product supply chain, taking many measures simultaneously, starting from many angles such as propaganda, logistics, distribution, service and so on, and comprehensively layout "double eleven", so as to provide consumers with the best shopping experience at the same time.

The goal of the "double eleven" day is to catch up with last year, and strive to achieve two digit growth on this basis.

This year, "double eleven" AOKANG is joining hands with Hu Bing, Yi Yi, Zhang Yujian and other 11 stars to enter AOKANG Tmall live room, playing live stars on Tmall and live broadcast platforms, interacting with fans, and entertainment marketing as "double eleven" ahead of schedule.

"Hello, Hello everyone! I am Hu Bing. I love fashion. Fashion is an attitude and a way of life.

Follow me together to explore the mystery of fashion shoes. I believe that dreams come out of dreams. This "double eleven" will share with you the story of my shoes.

On the evening of 8 November 1st, Hu Bing, a Chinese film superstar, appeared in a live broadcast platform such as Tmall and live broadcast. He shared the story of his shoes with millions of fans.

As the biggest entertainment marketing strategy for AOKANG's "double eleven" publicity campaign this year, the number of viewers on the first day broke through the 1 million mark and gained 580 thousand fans' praise.

And in the next few days, 10 stars such as Yi, Zhang Yujian, Rong Yang, Kevin Tsai, and licensing will also show up and share their unknown stories with fans.

"The development of current technology has made the electronic commerce more and more aware of the various forms of head quality content including text, live broadcast, video and other forms as the guiding role of the entry, while watching and buying, or buying shows, has gradually become the future trend of the electricity supplier."

Wang Zhentao said, "this year is the sixth time that AOKANG has participated in the" double eleven ". For AOKANG, in this era of entertainment for all, we are doing live interaction with stars. It is hoped that while attracting the eye, it can interact with consumers more effectively, and take the live broadcast as the carrier to carry out consumer entertainment in the end to become a link between platforms, brands, stars, consumers and fans.

At the same time, while the stars broadcast live on the screen, AOKANG has not forgotten to provide consumers with cost-effective products with high quality and price, and create a good shopping experience.

In order to prepare for the "double eleven" in 2016, AOKANG R & D center took the lead. In March this year, it began to design shoes for "double eleven". The final amount was 400, and the total amount of stocking was up to 300 million.

At the same time, AOKANG also set up a professional quality inspection team to ensure the quality of each product from multiple links.

In the procurement of raw materials, since AOKANG launched the product 4 strategy in October last year, it has more stringent procurement standards for suppliers, ensuring the quality of procurement from the source.

In daily management, AOKANG strengthens staff training, improves staff's quality consciousness, and does not let a pair of problematic shoes enter the warehouse.

In the logistics sector, AOKANG arranges professional quality inspectors, and shifts the form of a 24 hour logistics pipeline to check the final product of each of the packaged products, ensuring that every product that reaches the customer's hands is free from any blemishes.

In addition, AOKANG said that it would strive to complete the delivery of all orders on the "double eleven" day within 36 hours, 25% higher than the 48 hours shipped last year.

AOKANG Shanghai East China logistics center is a fully automated warehouse with an area of 106 acres built by AOKANG in 2013 for investment of 380 million years and 3 years. It was built and put into operation in October this year. It also handles over 50 thousand orders of electronic business orders, and can also complete the shipping tasks of more than 30 thousand orders under the AOKANG line.

According to the director of the logistics center, this year's "double eleven", AOKANG East China logistics center will take up half the tasks of AOKANG's shipment. At that time, more than 40 packages will be sent to all parts of the country through the aircraft, high-speed rail and expressways, while the customers in East China will receive packages at the earliest "double eleven" in the morning.

While opening up the new logistics base, AOKANG also continued to set up an air delivery warehouse near the Longwan airport in Wenzhou, according to last year's delivery mode, and some of the explosive orders were sent directly by special aircraft.