Reasons Behind Adidas NMD'S Stir Frying

Serious hunger in official channels continues to engulf the original selling price of Adidas NMD.

In the purchasing market, the original blue and red matching has been fired to nearly 5000 yuan.

Because one shoe is hard to find, nearly 10000 yuan still has the market.

However, the Sneaker forum is quite calm about the NMD series's crazy behavior.

In the coming month, although there will be new color matching sales, the expansion of the number may narrow the price of the jogging shoes.

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Pushing the new realm and making Yezzy Boost 350 famous

Jon Wexler, the director of global marketing, has really made NMD a fire.

Since March 17th, China's official channels have been put on sale for a week.

China's official pricing range is 1099-1499 yuan. In the UK and other overseas purchasing circles, the NMD series price has exceeded 2000 yuan.

The purchase reflects that the series has no normal price.

Compared to Stan Smith and Yezzy series, NMD series is the most popular.

Stan Smith is also hard to get in the country, but in foreign countries, this series will replenish the goods regularly, and the regular purchase price is less than 700 yuan.

Domestic prices have broken tens of thousands of high priced Yezzy Series in the purchasing circle is relatively unpopular.

The Beijing Commercial Daily reporter learned from a shoe dealer that the blue and red colors were rare. When the shoes were collected, there was no upper limit for the blue black color matching, so long as they had all the shoes, the rest of the matching series were right.

There are requirements.

Purchasing Xixi says that the price of matching red and black is generally around 2600 yuan.

The price for domestic consumers will also rise by 300-500 yuan.

"Overseas NMD series is restricted to two pairs per person. Some buyers may want to buy shoes at a high price, but eventually they may get bogus."

When they first started last December, these shoes were first brushed up by numerous stars.

Before the official sale, the NMD series made the first 3 colors to the market in the form of lots of balloting. Meanwhile, fashion designers were also promoting the series.

The 15 rounds of color matching were launched in the current round, and the previous heat and the limit also pushed the series to a new height.

On the same day in March 17th, the shops under the Chinese line and the official online shopping mall were sold at the same time.

On the other hand, consumers who can't buy shoes are beating their chest. On the other hand, Adidas Original continuously launches an official display to stir up the heartstrings of consumers.

On the Sneaker website, the number of visits shown in detail is basically 100 thousand +.

According to previous reports from several media, in the adidas flagship store in Sanlitun, Beijing and Nanjing West Road, Shanghai, the sale of NMD series is about 1000 pairs.

Beijing's world trade scale, China World Trade Center store and so on are about more than 20 pairs, and Xidan Joy City is 108 pairs.

Hunger marketing has long overshadowed Adidas's NMD story set in advance.

Maybe consumers do not understand, but why does this running shoe really contain any technology? But with limited benefits from stars such as Shawn Yue, Wu Yifan, Deng Chao, Edison Chan, Eason Chan and so on, consumers who follow suit are willing to pay high price for the shoes with only about 1000 yuan.