He Shujun: Art Is My Dream Habitat.

In 2015, He Shujun was from

Regression, the design of more than 10 years is a process of understanding beauty, and a deep study of Oriental culture. Along with China's cultural renaissance mission and consumer's personal interpretation of fashion, He Shujun launched the personal high-end designer brand HO SHUJUN in Shenzhen fashion week. The purpose is to explore the multicultural expression of Oriental culture in fashion design, set up the New Oriental aesthetic standard for the world, explore the unique beauty of women with a unique design, and create a modern urban female fashion image that is calm, free and independent.

After all these years of design, how do you understand fashion?

Fashion has to rely on fashion as a carrier to present a style. It should specifically modify the functions of the body, conform to the charm of temperament, unique era imprint, and distinct personal style. This is the fashion I understand.

The so-called "fashion" refers to the trend of fashion and social behavior respected by the public in a certain period of time, and the fashion on the individual is a calm and confident state, that is, "I am myself". Of course, this fashion is in accordance with the category of "beauty".

In the fashion industry for so many years, I have accumulated a lot of things about life and culture, including my business management. This kind of precipitation will slowly fill up, and there will be a change of water and overflow. There is always a sense of great importance. Eye field thinking will gradually change.

Because of my previous design experience, I had long been exposed to western maturity.

Over the years, I have wandered between the East and the West. On the one hand, with the deepening of the design tentacles and the expansion of cultural interpretation, I have a deeper understanding of Oriental culture, and at the same time, I also have a more personal pformation of western design techniques.

This makes me realize that I, as a local designer, shoulder the mission of Chinese Cultural Renaissance, and "beauty" can become a way of cultural pmission. I can interpret and disseminate fashion in the East and West in terms of the lifestyle of the people.

To launch the brand of HO SHUJUN, I also hope that it can represent China's national brand in the future and shoulder the same with world-class brand.

How do you interpret the positioning of HO SHUJUN "Oriental Zen, western design"?

This position takes a point of "integration", and the eastern culture emphasizes "meaning", just like the blank in landscape painting, the harmony in music, many things are hidden, and what does not show is small and big. It is tangible and intangible.

Western design emphasizes skills and skills, and is characterized by lines and shapes, and its aesthetic sense is dominant.

HO SHUJUN "Oriental Zen, western design" is my belief in the New Oriental Aesthetics in design, which is the integration of eastern and Western cultures. It uses the Western way of deconstruction to present oriental charm, and finally achieves the unity of form and meaning.