Balmain Enter Children'S Wear Market Price Range Of Single Products Across Tens Of Thousands

Balmain's children's wear line has 55 single products, covering 6 to 14 years of age, and the price range is also above 10000 yuan.

Last year, the Balmain and H&M cooperation series almost dominated all major fashion websites for half a year.

Creative director Olivier Rousteing is good at catching every opportunity.

From Party activities to regular advertising, Balmain has successfully launched the BalmainArmy social media and expanded its customer base.

In January 2016, Balmain announced the expansion plan of the new year with the label of #balmainArmy# #balmainArmy# on Instagram. It will launch the children's wear line in June.

Judging from the 4 photos currently published, Balmain embroidery continues to blend the main lines of embroidery, metal buttons and fur to new products, turning children into typical Balmain dolls.

This highly unified style of the main line is interpreted by the brand as a Balmain classic.

If Balmain is a piece of music, children's clothing and main line garments are part of the music which can not be torn apart, but the distinction between high pitched and bass, just like reducing those tight jeans, double breasted coat and embroidered black dress directly to a few sizes.

This can be seen from the children's clothing designed by Rousteing North daughter Kardashian West.

Because Kardashian and his wife are lovers of Balmain's brand, Rousteing has designed a series of clothes for its female, which are also fur and double breasted, which are similar to the new ones.

From the consistency of brand image, this product strategy is safe and conservative.

Moreover, according to Fashionista, Balmain's children's wear line does not use authorships such as Chloe, Karl Lagerfeld or Marc Jacobs, such as the famous French children's wear authorized Children Worldwide Fashion company.

Rousteing will supervise the production of children's clothing, and the whole production will be designed and sent to the market by the Balmain internal team.

This is also for the purpose of

Better control the risk of the new secondary line on the main line.

The first series of Balmain children's clothing includes 55 single items, and the target customers are boys and girls aged 6 to 14.

It can be seen that the size of the auxiliary line is not small. In order to ensure the prominent position of the main line, Balmain distributors will never let the distributors of children's clothing have many sales points as well as the mainline. It will not be easy to buy.

Don't worry about it first. Let's look at the price.

Balmain

The price range is 206 US dollars -5970 US dollars (about 1400 yuan - 4 million yuan), which is not affordable for ordinary people. This pricing strategy also means that Balmain does not intend to buy the bottom line with children's clothing. It just wants to cultivate existing new aristocrats to grasp the existing customers.