Maternal And Child Business, The Red Sea Is Alive Again

From the Internet to mobile Internet gradually, the development of maternal and child electronic commerce industry has undergone several rounds of replacement. With the implementation of the second child policy in 2016, the maternal and child business has entered a new growth gap.

The maternal and child communities, and the practitioners of maternal and child branding and content providers have entered the industry.

In such a hot environment, how will the development of China's maternal and child electronic business be developed? What trends will it show in 2016?

At present, the online players in the maternal and child industry can be broadly classified into electric business, tools, service, intelligent hardware, etc.

Among them, the electronic business platform can be divided into comprehensive electronic business mother and baby channel, such as Jingdong baby, vip.com, "I am mommy" and so on. Mother and baby vertical electronic business platform such as Beibei network, Mai Le buy, etc., mother and child vertical community, tool shopping guide or electricity supplier plate, such as spicy mom's freaky mall, and brand dealers and offline.

Dealers build their own electricity providers.

Today we focus on the first three categories to explore the development of the industry.

With the 80- 90's entering the marriage and childbearing period, it also brings fourth baby boomers, plus the full liberalization of the second child policy.

According to AI's "2015 China line"

Development of the white paper (hereinafter referred to as the "white paper"), with the continuous growth of maternal and child online shopping penetration, the maternal and child products online market in 2015 has reached 360 billion 600 million yuan.

Such a bustling market is actually a surge of undercurrents. It has gone through many battles. From 2000, the online shopping platform of the B2C online shopping mall opened up the road of e-commerce, and now the BAT bigwigs entered the high-profile market. The mother and baby business has gone through 2000-2009 years of rapid development and 2010-2015 years of Yellow Gold outbreak.

In particular, the maternal and child business in 2015 was crazy and bloody. At the beginning of the year, the concept of maternal and child business was hot. After the financing, the frantic burning of money, the price war intensified, and then entering the capital warm winter period, the enterprises with unclear patterns were slightly "tired" and gradually eliminated, such as the only excellent products.

Finally, at the end of the year, investors are aware that the mother and baby business will replay the wave of group buying and O2O shuffling. Only a small number of maternal and child electronic business platforms may win.

So the mother and baby business gradually returned to reason, and no longer wanted to run a marathon at the speed of 100 meters.

Fortunately, people benefit from the demographic bonus of consumption upgrading and the rise of the middle class. People are gradually pursuing a quality life, thus triggering a new wave of mother child overseas purchase, and the mother infant online platform industrial chain formed by the mother and infant brand, maternal and child community, pregnancy and infant Tools Platform, payment logistics support, early childhood education center, health care and so on. The mother and infant electric providers find another vitality in the tragic Red Sea, but now the competition between mothers and babies is the comprehensive contest of money, people and time.