The Achievements Of The Textile Industry In Various Industries Are Attracting Great Attention.

In 2014, the number of people travelling abroad in China was 110 million.

Up to 1 trillion, of which shopping consumption is about about 500000000000.

A notable change is that about 500000000000 of consumption has shifted from luxury goods abroad to consumer goods.

Feng Fei said there are three main reasons for such a phenomenon.

First, there is still a certain gap between quality and brand.

European and American products have certain advantages in quality and brand, but in fact, the biggest difference between us and Japan lies in brand awareness and influence.

For example, the relevant domestic authorities conducted blind tests on China and Japan's rice cookers. The conclusion is that there is almost no difference in taste and quality between cooked rice and cooked rice.

A reporter in Japan did the same experiment and got the same result.

Second, the price of some foreign consumer goods is relatively low, the reasons are more complex, the biggest reason is paction costs, and the paction cost of marketing mode and marketing environment is relatively high, that is to say, the paction cost is mainly in the circulation field.

Third, some foreign products carry out high standards and good consumption environment.

In the eyes of Chinese people, the product standard of consumer goods in Europe and America is higher than that in China, but in fact, some products in China are higher than those in Europe and the United States, and many of them have reached the international advanced level.

The second is that the developed countries have a better consumption environment, a stronger crackdown on counterfeit and inferior products and more stringent supervision.

In view of these problems, the promotion of overseas consumption reflux is mainly a problem oriented approach, and policy guidance should be carried out in the following aspects.

First, we should make efforts on the supply side to improve the supply structure, including increasing varieties, improving quality and creating brands, and better upgrading the consumption structure of our country to the middle and high end.

Second, to facilitate the purchase of international products at home.

For example, by reducing the import tax and consumption tax of some products, we can reduce the difference between inside and outside the country, and at the same time, we need to build more duty-free shops, making it easier for Chinese people to buy these consumer goods.

Third, we must further purify the domestic consumption environment and crack down on fake and shoddy products so that consumers can rest assured of consumption.

At the same time, we should consider some domestic and foreign standards, some products we still have to adopt international standards.

Fourth, targeting foreign tourists in China.

The implementation of the tax rebate system enables overseas tourists to come to China to consume more conveniently and less locally.

In an interview, Feng Fei said that in the pformation and upgrading of the textile industry, the first thing is to actively implement the "three products" strategy and improve the supply.

In fact,

In the field, there is both supply and demand, and supply creates demand.

At present, the measures we are going to take are mainly to implement the strategy of "three products" for increasing variety, quality and brand.

To increase variety is to better adapt to the needs of consumers and increase diversified consumption varieties. Quality improvement is an important index to enhance product quality and reliability; creating brand is to enhance brand influence and enhance brand awareness in the minds of consumers.

Of course, the core of realizing the strategy of "three products" is technological innovation.

A comprehensive innovation should focus on fundamental and revolutionary innovations. At the same time, we should also pay attention to micro innovation. Through minor innovations and designs, great changes in the quality and variety of products can stimulate consumers' desire to buy, to achieve supply and create demand, rather than simply supply to meet demand.

In fact, a large number of product innovations in foreign markets are the result of micro innovation. Of course, major breakthrough technological innovations in consumer goods still make people look forward to it.

Second, speed up technological pformation in production.

In the consumer goods industry, the potential of intelligent manufacturing is very large, because the consumer goods industry is now facing diversified and personalized market demand. Intelligent manufacturing just provides a diversified and personalized production mode. It should support the consumer goods industry to carry out intelligent manufacturing as the main part of the pformation and upgrading of technology.

Such as Haier's intelligent factory, Qingdao red collar's large-scale clothing customization, etc.

Third, pay attention to business mode innovation.

Industrial Development and innovation mainly include technological innovation and business mode innovation. Only with technological innovation and without business mode innovation, it is difficult to pform technological achievements into competitive advantages of products in the market.

The current "Internet +" provides many effective technical means for business mode innovation.

In business mode innovation, Chinese enterprises have very strong advantages, and consumer goods industrial enterprises must pay attention to business mode innovation.