E-Commerce Marketing 2: To Give Consumers Imagination

The marketing era of traffic is the end.

As a regular marketing, it can be divided into four steps: the first step is to understand the consumer, the good marketing should have an in-depth insight into the target consumer groups, and then explore the points that can attract them to participate. The second step is to formulate strategies to impress the target consumer groups and emphasize the creativity of the topic; the next third step is to find suitable media and channels, including the choice of ways of communication, social marketing, money flow, and the way to reach the consumer groups. Finally, it is a measure of marketing effectiveness.

The effect includes two aspects. On the one hand, sales are achieved. In the past, businesses basically rely on buying traffic and promoting sales, which is like sending out leaflets to the community. This link and method do not need originality, but only combine the traffic flow of different channels and belong to the operational level. But good marketing is not the same as sales, but to create brand value and product sales, we must emphasize the brand and think about the way to let consumers resonate and take the initiative to pay attention to you.

The 1 stage depends on good products.

The price, the purchase of Internet traffic and promotions, the rapid establishment of brands or even sales channels, like the shops on the street, consumers may not visit, so we need to buy traffic.

Development to the 2 era, giving the brand more value added, brand connotation, story, advocating, through integrated marketing way, let consumers perceive that the brand perceived by consumers is the real brand, not what you think you are, what consumers think you are.

Driving traditional brands to sell online is good because the brand accumulation is below the line.

AFU essential oil, Yin man and millet mobile phone are good examples in e-commerce marketing.

First of all, they are leaders in the category; second, they focus solely on Internet marketing; third, there are very clear brand positioning and brand tonality; fourth, they are running the consumer group, and there are many contents of the shop's display and brand story, not just that.

Itself.

The brand must have an idea that gives everyone an imagination.

Brand without imagination is difficult to have premium space, and completely reduced to functional products, good brand marketing is to create more value-added.

Of course, the premise of brand building and marketing is that the quality of products is guaranteed. Next is the added value.

No sales promotion, no one to buy, indicating that you are doing the work of selling goods. If you do not promote sales, some people will pay attention to it. It shows that the brand is passed away. Apple only pushes a cell phone every year, and the same price on line and line is still a lot of people to pay attention to. This is the value of the brand.