Sales Of Outdoor Products Last Year

According to China sports public opinion monitoring released 2015 sports goods business Tmall mall sales list shows that

In the past year, the total sales volume was 1 billion 431 million yuan, Pathfinder,

The North Face ranked 4.01, 3.91 and 152 million yuan respectively, and the top ten were the top three sales.

They also include JACK WOLFSKIN, Columbia, Decathlon, Keller stone, mcape, eBird and polar.

In the past year, the sports public opinion monitoring center of China sports press general has conducted monthly monitoring on the sales volume of 40 brands of four categories of sports shoes, outdoors, sporting goods and fitness equipment in Tmall mall, and compiled and compiled twelve monthly ranking list related data to summarize the 2015 annual sales volume list of Tmall sporting goods companies.

From the final results of the list, the total sales of the 40 brands monitored amounted to 8 billion 619 million yuan in 2015, representing an increase of 30% over last year.

Among them, the total sales volume of sports shoes and clothing is the highest, reaching 6 billion 27 million yuan; the total sales value of outdoor products is 1 billion 431 million yuan, the total sales amount of sporting goods is 699 million yuan, and the total sales volume of fitness equipment is 463 million yuan.

From the 2015 monthly sales trend chart of the four categories of commodities, by the end of the "double 11", "double 12", "Christmas" and other end of the Tmall platform sales promotion factors, in November and 12 months, the sales of four categories of commodities showed a clear peak, becoming the best time for the major sports brands to impact sales volume.

In January and February, sales were relatively flat and sales were the lowest in the whole year.