2016 New York Spring And Summer Fashion Week Has A Lot Of New Weather.

2016 New York spring and summer fashion week has many new developments, for example, Givenchy first broke the tradition to provide 1200 public votes.

These actions now do not seem to be the case for a brand to win the eye, as a recent study from Boston consulting firm shows that the public may be

The future.

As we all know, the fashion industry is now stretching from the show, order to retail channel and customer channel chain too long, not only exhausts the designer's energy, but also makes many independent designer brand management difficult, and the industry is complaining, so this inherent mode is facing challenges at the moment.

"We found

Almost everyone in the retailer is complaining about the fashion show.

Because of the existence of social media, some things are no longer correct, which confuses people.

CFDA's chairman, Diane von Furstenberg, explained that consumers had seen the complete set of equipment on the Instgram or website and then went to the store, and found that they could not buy anything in six months.

"The end result is that the plagiarism can only be cheaper."

Furstenberg said.

In such a situation, the American Fashion Designers Association, CFDA, had to find a Boston consulting company, hoping to sort out a report through research, aiming at correcting the existing problems in fashion week.

The Boston consulting firm will conduct a 7 week investigation after black Friday, which will not affect the fashion week of February next year.

In the light of the information now released, such research may explore one.

Let the relationship between design, retail and delivery be more closely related.

"We have some ideas, and everyone thinks it's a good idea to turn the show into a consumer oriented company."

Furstenberg said.

Now, some pioneers who are willing to challenge have begun to try to pform. For example, Thakoon, which we reported before, will adopt the retail mode of "show, look, buy, wear" after accepting the investment of the family of Cao.

Rebecca Minkoff has also become the latest designer to reflect on fashion week. She recently announced that she will release his own spring series before the New York fashion week, and will open 30%-50% seats to consumers on fashion week.

Although this is only a small change, it is also likely to become a rock thrown into the lake.

Just last week, several designers, such as Thomas Tait, Proenza Schouler, announced that they had decided to explore a new future.

At present, the overall operation plan has not yet formed, and the fashion industry has not yet made clear the reason for it, because everything seems to need to be re established.

CFDA is also preparing to meet with IMG, the fashion week's producer, to discuss future possibilities, because people are finding that the fashion show is becoming more and more entertaining, and there may be lots of business opportunities.

But it is not easy to change the tradition.

Although 95% of the respondents agreed to change the existing system, some people remained pessimistic about it.

At present, the views on reform are mainly divided into two schools.

First, the brand can open some small showrooms to the media and buyers, so that they can report and place orders directly and close.

Then a large fashion show will be held for consumers, only to be invited to the public.

The second plan is to keep the big show date unchanged, but it will no longer issue winter clothing in February or Spring Festival in September.

In view of the date and the show season, the Boston consulting company also put forward some views on whether it can change the time to June and January each year, which is more in line with the market environment, because a number of retailers' data indicate that consumers in these two months are the most active.

Another advantage of this is that the date of women's wear is similar to that of men's clothing, so that channels and distribution will be more convenient.