ONLY Tmall Flagship Store Is Hot, Do Not Love Jingdong?

Less than 10 days from double eleven, most brand promotions are already in full swing, but different platforms have different "treatment".

For example, the women's clothing brand ONLY of the Danish fashion company's bestseller group, which can be described in the double eleven atmosphere of Tmall and Jingdong, can be described as "two hot and cold days".

It is reported that ONLY has launched a double 11 Tmall activity page, which is currently in the queue.

The second of the 11 main venues is second only to the Korean homes.

In addition, in terms of product distribution, ONLY

There are four kinds of unique products, including shopping mall, Juhuasuan brand, shopping mall, super model Pyper and so on.

Among them, only the Juhuasuan brand group ONLY was prepared for 500 products and sold at half off.

In the main venue of Tmall, ONLY's shopping malls contain 300 pieces of merchandise, including 250 sales outlets.

It can be learned from the activity page that these commodities will be sold at low prices on the 11 day, but are only in the preheating stage.

According to 2014

Sales data learned that last year's double 11 promotion started 11 minutes later, the Alipay group's turnover amounted to 100 million yuan, and sales reached 50 million at 9:11 ONLY in the morning.

As of 18 p.m., the official flagship store of ONLY ranks the seventh in Tmall's TOP ranking.

On the day of double 11, ONLY sales ranked ninth in women's clothing, and the overall sales of the group reached 300 million yuan.

Unlike in the past, the ONLY brand launched O2O services synchronously. More than 2000 entity shops will participate in the delivery of orders during the double 11 period. According to the receipt address, the shop will be shipped nearby, and users can pick up the goods at the store.

It is understood that on the double 11 day, the price of ONLY women's clothing Tmall flagship store will be discounted to less than 50 percent off.

However, by contrast, the flagship store of ONLY Jingdong is "cold".

Up to now, ONLY has no hints about double eleven in the flagship store of Jingdong. Apart from a few daily discounts, there is little sales promotion.

It is understood that as early as August this year, Tmall clothing announced a high-profile cooperation agreement with 163 brands, and ONLY's bestseller group is also on this list.

According to the agreement, 163 international brand new products will also be the first choice for Tmall.

In addition, Tmall clothing will combine international brands to get through the clothing O2O, and plan to achieve the day and the next day.