The First Floor Rental Of Changsha Shopping Center Rose Slightly In The Three Quarter.

In the next six months, the retail market in Changsha will usher in a supply peak, which has more than 400 thousand of the new supply, and is located in secondary or emerging business circles. It is expected to usher in more retail brands entering Changsha, and further enrich Changsha's business market.

Under the premise of macroeconomic slowdown and intensified competition in Changsha's writing property market, market challenges can not be ignored.

Many industry insiders say that there is still a positive attitude towards high quality office buildings in the core area of Changsha.

For the retail market in Changsha, department store has gradually become the main line of the retail market operation, and cross-border e-commerce will also become one of the main tools for the adjustment of the department stores.

Reporters learned that this season, located in Furong Road, Pok Fu life center with 70% entry rate opened, bringing 65 thousand square meters of new supply to the Changsha retail market, and the introduction of UR, GAP HOME, Mothercare and other nearly ten brands of Changsha's first shop signed the project.

In addition, the expansion of seasonal experience formats has not been reduced. For example, Taiwan children's vocational quality training center Babyboss, and Citygardenfarm, Australia's farm garden experience center, are good at attracting family consumption.

In addition, the brand of light food is also active. Among them, Yue and the city introduce more than ten sweet shops such as Ah Fu ice room and white bear Xian Sen.

"Gradually under the impact of the electricity supplier, some department stores began to test the business mode of cross-border electricity supplier and cross-border cooperation, opening up a diversified operation mode."

Wu Jiale said, such as Changsha Tianhong Department Store launched the official App "red scarf", the cross-border electricity supplier experience shop also opened, opened a new mode of offshore purchase; the first cross-border O2O experience shopping mall 7UP aesthetics in May 1 business circle.

Start up to provide consumers with a brand new experience of on-site code scanning, cross border shopping and on-site pickup; Hunan friendship Apollo business co operates with Guizhou Moutai group to open the first Moutai experience store in the country.

In addition, the traditional electricity supplier is also constantly deepening the customer experience. Suning.com cloud store landed on May 1 business circle in Changsha in September 30th and opened a new O2O function module.

Affected by the adjustment of some shopping malls and the high vacancy rate of new shopping malls, the average vacancy rate of retail property in the whole city has increased by 0.4 percentage points to 6.2%.

But the overall market performance is active. The average rent of the first floor of the shopping center is 0.7% higher than the same figure, which is 17.9 yuan per square meter per day (545 yuan per square meter per month).

According to the report, there is no new project delivery in Changsha office market in the third quarter.

Wu Jiale, managing director of the Central Committee of CSB, pointed out that the size of local small and medium-sized enterprises has been shrinking from the slowing down of macroeconomic growth. However, non-traditional financial enterprises such as investment and consulting are still one of the main driving forces for the pformation of the office market.

During the quarter, the rental market was mostly concentrated in the office demand of 100-300. In addition to the financial sector, the demand for small areas of education consulting and network technology enterprises also increased in the current quarter.

A fact is that in May of this year, the Xiangjiang New District of the first central state-level new district was officially listed. Influenced by favorable policies such as taxation and rentals, some communication enterprises and IT service providers moved out from the center of the city to a highly concentrated industrial park this season, leading to the diversion of office requirements in the central urban area.

In addition, some cost sensitive tenants in May 1 shopping district moved to non-standard office buildings, resulting in individual projects in the region.

Rise to varying degrees.

However, the market performance of Grade A office buildings in Financial Street, located in Furong Middle Road, is still outstanding. Its leasing demand is mostly caused by the upgrading and relocation of domestic financial and insurance enterprises.

For example,

The bank moved to Pok Fu International Plaza for a rental of about 2000 square meters.

This quarter, Wanda headquarters international A, B and C seats are eye-catching by their geographical and price advantages, to nearly 8000 square meters.

The average rent in this quarter remained stable with the sample ratio, and recorded a monthly rate of 92.2 yuan per square metre.

In view of the fact that there was no new supply this quarter, the office vacancy rate decreased by 1.6 percentage points to 36.3% at the end of the quarter.

According to Wu Jiale, in response to the continuous loss of tenants, some owners of the core business circle renovate the vacant floors, and plan to introduce an innovative leasing mode to solve the problems of single lease and poor interaction in order to attract more high-quality tenants.

Market differentiation based on office quality will become more obvious. The market demand for quality office buildings in Financial Street will mainly come from the upgrading and relocation of multinational enterprises and large domestic enterprises, while local small businesses with high cost sensitivity will continue to reduce rent expectations.