Sports Brand Takes The Fashion Line And Fires Again.

The sports brand is turning the fashion line to reverse the declining trend. Through the exercise of the heat of running, the sales of the sports brand and the core of the sports brand return to the core

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In many core businesses in Wuhan, there has been news of the closure of leisure sports brands in the first two years.

Earlier this month, a XTEP flagship store was located in Jianghan Road pedestrian street, which is believed to be the second largest experience shop in the country.

The brand leader said that the sports brand will take the fashion line to reverse the declining trend and attract more young consumers.

Now, in many shopping malls, there are many

The familiar figure has begun to reappear, and the commodity category of Nike, Adidas and other brands has also changed significantly.

"The best thing to sell is sports underwear and running shoes, and the better the new, the better."

A sports brand shopping guide is introduced. Now the sporting goods market is becoming more and more subdivided, and consumers are getting more and more careful. Some consumers know the performance of our products better than our salesmen.

A number of shopping malls say that sports consumption has sprung up and sales have increased by two digit growth.

Data show that in the first half of this year, Lining's income increased by 16.1% over the first half of the year; Anta's profit increased by 20.2% over the same period last year; XTEP's international net profit rose 20.86% compared to the same period last year; PEAK's net profit increased 45.39% over the same period last year.

Nike, Adidas and other international brands are also warming up.

Data released by Adidas showed that in the first half of 2015, sales growth in the Greater China region increased by 20%, excluding the exchange rate factor, and the two quarter growth was achieved in the second quarter.

Sports brand sales performance is getting warmer. Running fitness is a must.

When many organizations organize outdoor activities, they first think of night running, fluorescent running, half marathon and other fitness forms.

At the end of last year, Wu Shang square held a round lake race in the Hou Guan Hu Wetland Park in Caidian, attracting nearly 1000 participants. Many of the participants were "three high" groups with high academic background, high income and high social status.

Insiders said that in the past few years, sports brand sales were in a doldrums, and higher inventories had been gradually digested.

In addition, many

Began to fashion pformation, from style, fabric, face changes, change the old image, fluorescent orange, fluorescent yellow, the more bright the better.