Women'S Shoes Are No Longer Optimistic.

The decline of women's shoes in Daphne is still going on.

Yesterday, the Daphne International Holdings Ltd released interim results. As of June 30, 2015, the group's turnover was HK $4 billion 374 million, down 13.9% compared to the same period last year, and its profit plunged 95.4% to HK $11 million and 181 stores closed.

Earnings data show that Daphne group's core brand business Daphne and shoe sales in the first half of the year fell 13.9% to HK $4 billion 34 million.

Although the overall inventory level dropped somewhat from 6 months ago, the turnover period increased to 238 days due to reduced sales.

Because of the high fixed cost structure of the group retail business and the inflationary pressure of major operating costs, the operating profit margin has been negatively affected, and the core brand business's operating profit margin has dropped to 1%, down 4.7 percentage points from the same period last year.

At the same time, the group maintained a prudent sales network strategy, and closed 181 stores in the first half of the year.

Daphne said that the decline in the group's performance was mainly due to the slowdown in macroeconomic growth and the weak consumer desire for consumption. The rapid growth of e-commerce channels has intensified its competition with retailers.

Group management believes that delays in spring and summer bring additional challenges to the public.

In some areas, there is a big discount, which leads to a competitive environment dominated by sales promotion and discount.

In addition, retailers' profits are squeezed by rising operating costs.

Daphne's downturn is not alone.

BELLE's core business shoe sales in the first quarter dropped by 7.8% in the same store, and its stores decreased by 167, equivalent to closing a store every two days.

Saturday (002291, stock bar) reported that in the first half of the year, the company's revenue was 845 million yuan, down 3.81% from the same period last year.

Used to be

The best of them are no longer in sight.

In the industry view, in recent years, low-end women's shoes brand by the impact of the electricity supplier and foreign brands, the situation is very optimistic.