Aaron Castle: The Road To Brand Change

at present

The industry is in a period of painful pformation. The consumer group has gradually evolved into post-80s and post-90s. They live in the Internet age. Mobile phones become essential products, consumption is more rational and smarter, challenging the traditional operation mode.

How to meet the shoe companies? Let's take a look with the Xiaobian.

The dauntless challenge opens up the road of brand change.

Strategic adjustment: "020" channel retail mode

At the same time, the development of the company continues to explore suitable operational routes. The current "020" model is the new idea we want to build and develop, striving to increase brand awareness online, and create brand influence under the same line.

As online shopping

The well-known brand of "Amoy brand", which only took three years for uomentown castle, took the first place in the top ranking fashion men's shoes list in the big business platform of the whole country. The monthly sales volume of the online platform was over one hundred thousand pairs, and created the miracle of the electricity supplier sales miracle "single day 7 million".

Owen Burg, which specializes in making British style leather shoes, has a professional R & D center. Every season it will send special people to visit and exchange with European fashion cities, capture the latest fashion trend elements, and combine the oriental culture and aesthetic habits to develop leather shoes with unique style and novelty.

At the same time, it is ingenious in fabric selection, craft manufacturing, shoe decoration, and so on, reflecting the distinctive side of men.

Product winning: the position of "light luxury" benefits the public.

From the altar of "Amoy brand" into the traditional market of Aaron Castle shoes, the same has been unanimously recognized and favored by consumers.

The 25-48 year old urban men provide "comfortable, delicate, honorable, fashionable" leather shoes products, and advocate a new way of business life. They include business dress, business and leisure, fine gentleman and so on, to meet the different needs of men's life and work. When enjoying the high-end comfort brand experience, they also show the noble and elegant temperament and status.

The brand of "brand of light luxury" benefited the public, breaking the traditional impression of "high and expensive" of the high-end leather shoes brand, giving the market high quality and perfect service with the acceptable pricing of the public, which is also the magic weapon that the brand can quickly occupy the physical terminal.

It is understood that in the next three years, aulen castle will complete the establishment of 100 franchised stores in various provinces of China, so as to achieve simultaneous sales of electricity and physical stores and create a business miracle for leather shoes brands.

To this end, the company also provides a low discount and high profit business advantage to partners who join ualenfort leather shoes, as well as the business guarantee of ample supply, diverse styles and accurate distribution. It also gives comprehensive support to regional business protection, unified VI image system and professional marketing training, and sets up professional excellent team to solve problems encountered by entrepreneurs in their business.