Sports Brand Semi Annual Report "Gratifying" Industry Steady Recovery

After two or three years of overall industry downturn, the domestic sporting goods industry has finally come to a steady recovery under the background of the vigorous policy, the emergence of various events, the rising awareness of national health and the "Internet +" background.

August 14th, the first outdoor sport in China.

The Pathfinder announced the first half year's pcript, which achieved a total operating income of 676 million yuan during the period, an increase of 8.61% over the same period, and a net profit of 124 million yuan, an increase of 1.17% over the same period. The gross profit margin of the company's products increased by 1.85 percentage points over the same period last year.

The growth of performance was mainly due to the good development of main business, and outdoor multi brand business continued to maintain steady growth.

Prior to August 13th, Lining announced the first half of the financial report, the first half of its operating income of 3 billion 641 million yuan, an increase of 16% over the same period, although the overall loss of 29 million 410 thousand yuan, but compared with the same period last year's 586 million yuan loss narrowed 90%.

At the same time, due to the improvement of operational efficiency and effective cost control, Lining's profit before tax, depreciation and amortization amounted to 260 million yuan.

Prior to this, Lining has been losing money for three consecutive years, with a total loss of 3 billion 100 million yuan.

PEAK sports announced its first half performance on the same day, China sporting goods

By the end of 2014, the downward trend of the past two years has been reversed. A number of major sporting goods companies, including PEAK, have made the order growth and the same store sales growth. The inventory problem that has plagued the industry for many years has basically been solved.

In the first half of this year, PEAK sports achieved a turnover of 1 billion 380 million yuan, an increase of 6.9% over the same period last year, a net profit of 176 million yuan, an increase of 45.5% over the same period last year, a 0.5 percentage point decrease in gross profit margin to 37.9%, and a net profit margin of 3.3% to 12.7%.

Similarly, Anta sports, 31st degree and other other well-known sports brand enterprises, spring orders and performance also have noticeable signs of warming.

In the first half of this year, the turnover reached 2 billion 208 million yuan, an increase of 5.7% over the previous year, a net profit of 270 million yuan, an increase of 22.3% over the same period last year, and an increase of 15% in spring orders compared with the same period last year.

Anta sports first half net profit and operating income also increased by 20.2% and 22.3% to 965 million yuan and 5 billion 110 million yuan respectively.

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XTEP international latest data show that the company in the first quarter of 2016

Orders increased by 10% year-on-year, improving for tenth consecutive quarters, and showing an accelerating trend in comparison with the low single digit growth during the first to fourth quarter of 2015.

Anxin international securities research report pointed out that it benefited from the upgrading of China's mass sports.

With the rapid development, domestic sports brands have experienced 2012-2013 years of decline, and after the bottom up in 2014, the trend of recovery in 2015 has become increasingly evident.

The policy of supporting the development of sports industry has also provided imagination for the development of sports industry.

In August 13th, the six Department of the Ministry of Education issued the "opinions on speeding up the development of youth campus football", supporting the construction of 20 thousand young and middle-aged school football featured schools, reaching 50 thousand in 2025, focusing on 200 or so high level football teams in Colleges and universities.

At the same time, many support sports industry development plan has also been promulgated.

Data show that at present, China's sports industry total value of 356 billion 300 million yuan, accounting for only 0.6% of GDP, while the proportion of sports industry in the world's developed countries accounted for GDP is generally more than 2%.

Huge market has attracted all kinds of capital.

Statistics show that as of April 2015, a total of 56 sports start-ups announced a number of financing, and the total amount of financing has increased substantially compared with previous years.

In addition, there are more than 30 listed companies involved in the sports industry, such as the National Tourism Association, the noble bird, the Suning cloud business, the Zhejiang newspaper media, the music television network and so on.