Bonobos New Strategy: Do Not Sell Goods Only Orders Express

As a well-known American clothing business enterprise, Bonobos built this strange shop and made it a "Guideshop", including the shop in Fifth Avenue. At present, there are 17 Bonobo stores in the United States.

The most interesting thing about this experience shop is that you can never buy anything, but at the same time you can find any size you want to find (Size).

Customers on the electricity supplier

In the past, how many people wanted to try clothes first instead of fantasies on the pictures on the computer screen, to meet this demand, Bonobos considered continuing to open this kind of experiential shop - after all, it has recently completed a $55 million investment.

Although you can't buy anything, you can place your order on the spot when you pick it up, and then Bonobos will deliver it to you free of charge, just like the traditional business model.

In other words, Bonobos has pformed the physical store directly.

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But this pattern also has the advantage that you can find everything here.

Any size and color is like searching on Amazon, but the difference is that you can try clothes here.

From the "inventory" point of view, the reason why all colors and sizes of all garments are available here is that each style, size and color are only 1 pieces, so there is no inventory at all.

From the store itself, shops usually have two floors, one is usually casual clothes, and the two is usually formal clothes.

It sounds strange, but customers have nothing to worry about, because when they enter a store, there will be shop assistants to introduce the business model of the shop, and the shops are not large, with less than 400 square meters (4000 square feet).

Here, a salesperson will help customers find any style you want, and customers can even make an appointment to shop.