Under Armour Is Competing With Nike Again!

UA's two quarter sales increased by 29% over the same period last year, creating a strong growth of more than 20% in the 21 quarter.

Under Armour also announced that it would adjust its target of sales growth in 2015 to 25%, and increase its sales revenue in 2015 from $3 billion 760 million expected in February to $3 billion 780 million.

He will leave the Dallas Mavericks of the National Basketball Association and head to Under Armour as president of the global sporting goods department, and will be formally recruited in September 14th.

The company said that Ussery will be responsible for managing the business of all the major brands in the world and leading the global business sector to "enhance consumer trust and interaction."

Ussery has 18 years' experience as president and CEO of Dallas Mavericks. During this period, the brand revenue increased by three times, and led the team to establish and implement media cooperation through cross platform to expand media and digitalization.

Scale.

In the four years since 1993, Ussery has been president of Nike sports department to supervise marketing, advertising, brand management and brand cooperation.

After studying through law, he became general counsel and then joined the American Basketball Association.

Earlier, UA bought three fitness App Co for $710 million, including the famous MyFitnessPal application.

Through this action, UA obtained massive sports data.

UA says it has built the largest sports database, including user training, nutrition and sleep data.

Underwear has become one of the important decisions for UA to enter the female consumer market.

Recently, Under Armour has launched a new series of sports underwear.

In fact, this is not the first time that UA has raised concerns about female consumers.

Since 2013, UA has confirmed that female consumers will become the main growth point of the brand worldwide.

Based on this, UA has also held many activities.

At that time,

A digital marketing campaign called "What's Beautiful" is launched for women. This is an online fitness competition. Women can participate in the fitness program to share their videos, photos, diaries, etc., while UA will send professional fitness trainers to guide them.

Last summer, UA launched another digital marketing campaign called "I Will What I Want", inviting athletes from various fields that products can touch.

Including non athlete Gisele Bundchen, she is a supermodel, and is invited to shoot "I Will What I Want" series of short films, she is a boxer against aging issues, including the American Alpine Skier Lindsey Vonn, she experienced two almost affect the operation of the knee surgery, once again to the world cup.