How Do Fashion Lovers Love Fashion?

The main products are "multi love" brand bedding, which enjoys high popularity and brand reputation in the national market. The sales area focuses on the two or three tier cities in China, and is located in the middle and high-end market in the region. It is committed to providing high price to price home textiles for young and fashionable people.

Company

Influence, R & D capability, channel development capability and market share are among the top of the market, and are one of the leading enterprises in China's home textiles industry.

With the continuous growth of the national economy, the continuous increase of per capita consumption expenditure, the adjustment of consumption habits and the continuous change of consumption patterns,

The purchase and renewal rate of goods has also accelerated.

Home textile products are quietly changing from the form of ordinary consumer products to the elements of home life and culture. The trend of home textile fashion has been formed and irreversible. This will undoubtedly further promote the demand growth of home textiles products in China.

At the same time, in recent years, the home textile industry has focused on R & D, and the speed of new products and new fabrics has been significantly accelerated. The development and development of functional products focus on the functions of health, ecology, environmental protection, antibacterial and so on. The experience of comfort, such as soft, warm, breathable and sweating, has been greatly improved, making people's lives healthier, more comfortable and more environmentally friendly.

Besides, home textile enterprises also pay more attention to the fashion and artistry of products, and cultural, artistic and color elements become the connotations of consumers.

Home textile products need to shape the brand connotation, accelerate the upgrading and upgrading of products to meet the increasing demand of consumers.

It can be seen that at present, home textile industry has developed opportunities for pursuing time and innovative enterprises.

On the one hand, because of the fashion of the product, it means that the enterprises that are keen on positioning the products in the fashion trend are expected to get better industrial development opportunities. On the other hand, the use of new fabrics and the development of e-commerce will also enable the young and vigorous enterprises to grasp the opportunity of the development of the industry so as to realize the overtaking and rapid growth of the curve.

This provides an optimistic atmosphere for industrial development for the development of many interests.

Because the company has a leading design concept and a strong team of designers, R & D and design strength is at the leading level in the same industry in China.

Since its establishment, the company has developed more than 1000 kinds of styles and patterns. At present, 200 new products are being launched each year.

Among them, in the aspect of cloth dyeing and printing, the company took the lead in cooperation with printing and dyeing processors with advanced four color printing technology.

Compared with ordinary printing, four colors

Technology is more expressive for color, and more expressive than changes in level and color. In pattern design, the company widely draws on international trends and advanced concepts, and combines the specific needs of consumers in China, so that the company's products have always maintained a strong competitiveness in the market. In addition, the company has independently developed a series of nano silver antibacterial products with the core of broad-spectrum antibacterial technology, and has made invention patents, "a preparation method and application of a polymer reduction nano silver antibacterial finishing agent".

This series of products has been proved by many experiments to have a strong inhibitory effect on Escherichia coli, Candida albicans and mold.

On the basis of this, the company is guided by the needs of young customers who pursue fashion and personality. In terms of product style, it emphasizes fashion and fashion brand connotation through color, theme, flower pattern and so on. In terms of product prices, it always adhered to parity strategy, forming a unique brand advantage, and has strong brand stickiness for the segments of market participants who pursue fashion, individuality and high performance price ratio.

The company attaches importance to market research, and regards direct stores as a permanent organization to understand consumer demand. Through careful research activities, it closely pays attention to the change of consumers' needs, and integrates consumer demand into product characteristics in the process of design and sales, so that the brand connotation and consumers' demands coincide, and sets up a good brand image of the company's "fashion home textiles", which fits the fashion development trend of the domestic textile industry, and is conducive to the rapid development of the company's business.

The company fully recognizes the positive trend of the current young customers' purchase of products, and identifies the sales channel that fits the industry trend.

On the one hand, the company put key resources in the two or three line cities, and made rational use of the franchise mode to cover the surrounding counties and even the township and town level areas, and achieved great advantages in such areas. It also set up a higher barrier for new entrants. On the other hand, it increased the efforts to expand the network sales channels. The company adopted various effective marketing measures such as WeChat, micro-blog and community-based marketing, which effectively improved the market share and brand reputation of the company in the electricity supplier channel.

During the reporting period, the company's network sales revenue increased year by year, from 2012 to 2014, respectively, 73 million 62 thousand and 300 yuan, 112 million 726 thousand and 900 yuan and 141 million 414 thousand and 600 yuan, and become a strong engine to drive the development of the company's business.

In order to further grasp the opportunity of industrial development, the company invested in the IPO raised fund.

Expansion, information construction and supplementary working capital.

Among them, the marketing network expands the project plan investment 171 million yuan, the new direct camp image exhibition shop and the standard store (cabinet) are 2 and 150, the construction period is 2 years.

This project can enable the company to rapidly increase market share in the short term, and establish direct stores. It can also expand the influence of the company's brand in less areas and consolidate the currently penetrated central and East China market, thereby enhancing the company's profitability.