Garment Enterprises Face More Complex And Changeable Market Environment.

Insiders pointed out that marketing innovation not only brought high cost performance to traditional brands, but also led to new thinking on the deep excavation of traditional clothing brands and the development of supply chain potential.

To some extent, it has also brought a new collision to the development of traditional clothing industry.

It is reported that recently, Lutai customized shirt brand Jun Yi micro mall on the new line, and opened in early April, "looking for people to pay" mode of public funding.

According to the rules of activity, pay attention to its brand WeChat public number, choose the design style, loose degree and the old customers and other options.

The company has established a volume information cloud database to avoid duplication.

The Pathfinder also began to try the crowd raising mode.

Yuan series skin clothes were launched on the Jingdong crowd raising platform recently. It was said that 1 days of time were fundraising more than 300 thousand yuan, and the target 30% was completed.

This series of skin clothes is a joint work created by the Pathfinder and Beijing Le Mai Chuo Chuang, which is known as the first team in China to make skin clothes crowd raising projects.

According to the company, this paragraph

It has the characteristics of sun protection, breathability, light weight and fashion.

The birds will cooperate with group buying platforms such as the US group in April to develop O2O business.

In order to better develop O2O business this year, the hybris system will be launched, and based on this system, we can connect WeChat terminals, company websites, APP and third party platforms and stores.

At the same time, in 2015, Marie will also try to launch some of the same price products on line and try O2O.

The seven wolves will install and promote the 3D fitting mirror in the store, use the intelligent terminal to enhance the customer experience, and conduct big data research and mining.

According to the introduction, the human body can quickly change clothes by hand waving before the 3D fitting mirror, and the intelligent terminal can also integrate financial, paction, production control, inventory management and other systems.

A few days ago, Semir clothing brand minibalabala hand in hand to distribute millions of gift packages, store scan code can receive 100 yuan coupons.

This is the first joint marketing of clothing brand and taxi application software.

In addition, Shenzhen Ma Tian Ni fashion group has successfully planted its famous women's brand KODICE advertisement in the Ming robot RoboMing global public promotional film "there will be a robot for me to love you", leading a new cross border win-win marketing mode for future technology and traditional enterprises.

It is reported that

Ma Tiannu fashion group was founded by the merger of Ma Tiannu and bang Bao women's clothing. It owns MYTENO, BUOUBUOU, La Danum, KODICE, and online brand Ricci.Club, and the total number of offline stores is over 600.

In the three quarter, Agel Ecommerce Ltd's O2O platform for high-end women will also be launched on line by subsidiary Agel Ecommerce Ltd of Shanghai.

Ming robot RoboMing is a long-range robot developed by Shanghai Hui Liu Yun Computing Technology Co., Ltd.

With the increase of macroeconomic uncertainties and the rising cost of all kinds, the traditional clothing enterprises from TV + electricity providers to vertical communities, to C2B; from the public to raise, 3D fitting to O2O, and then to multi brand cross-border marketing, the pformation and innovation efforts of garment enterprises have never stopped.

In 2015, under the new normal economic situation, garment enterprises are facing more complicated and changeable market environment. The macro-economy has downward pressure. There are not many new consumption hot spots. The industry is still adjusting and pforming, and the weak recovery and performance pressure situation coexist. In addition, under the influence of ZARA, H&M and other international fast fashion brands, the electricity supplier has been splitting up hundreds of shops, the sales volume and the weak retail market, the traditional clothing enterprises are trying to consolidate their own main business and mode while trying new modes, directions and means, such as adopting the innovative marketing mode of Internet plus, such as crowdfunding and O2O, to seek new growth points and breakthroughs.